Digital Marketing Executive

4 weeks ago

Leeds UK, West Yorkshire, United Kingdom Smoothwall Full time

Want to deliver tech with purpose, with people who care?


Use your marketing skills to help keep children safe online.


Who we are?


Headquartered in Perth, Australia, Qoria is an ASX listed global leader in child digital safety technology and services. We are a purpose driven business, operating under the ‘Linewize’ brand in North America and Asia Pacific, under the ‘Smoothwall’ brand in the UK, and under the ‘Qoria’ brand in EMEA. Our solutions are utilized by schools, school districts and their parental communities to protect children from seeing harmful content online, to identify children at risk based on their digital behaviors and to ensure teachers maintain focus and safe learning in the digital classroom. 27k schools and 6 million parents depend on our solutions to keep 22 million children safe in 180 countries around the world.


What’s the opportunity?


As a Digital Marketing Executive at Smoothwall by Qoria, you will be responsible for assisting in the planning, execution, and management of our digital marketing initiatives to promote our brand, engage our target audience, and drive online growth. You will work closely with your marketing colleagues to implement strategies across various digital channels.


Here’s how you’ll do it:


  • Digital Campaign Management: Assist in the development and execution of digital marketing campaigns across various channels, including social media, email marketing, content marketing, SEO, and paid advertising. Collaborate with colleagues to create engaging and effective campaign content.
  • Social Media Management: Support the management of our organic and paid social media channels, including content creation, posting schedules, and audience engagement. Monitor, measure and respond to social media comments and messages.
  • Website Management: Oversee and maintain the company website that is built on HubSpot, ensuring that it is up-to-date, user-friendly, and optimised for performance. Collaborate with our web developer and designers to implement necessary updates and improvements.
  • SEO and SEM: Support SEO efforts by optimising website content for search engines to enhance organic visibility by utilising platforms such as SEMRush. Manage the pay-per-click (PPC) campaigns to increase website traffic and lead generation.
  • Analytics and Reporting: Help monitor and analyse digital marketing performance using tools such as Google Analytics, Hubspot Reporting and marketing automation platforms. Contribute to the preparation of performance reports, highlighting key performance indicators (KPIs).
  • Customer Data Management: Implement and manage processes for collecting, storing, and securing customer data in compliance with GDPR. Work closely with the data protection officer to ensure the privacy and security of customer data.
  • Content Performance Analysis: Monitor content performance metrics, such as engagement, reach, and conversion rates, and provide insights to optimise future content strategies.
  • Continuous Learning: Stay updated on industry trends such as KCSIE, analyse the brand's audiences, competitors, and assess the end-to-end customer journey to enhance future content creation and distribution techniques. Stay abreast of the latest digital tools, platforms and digital marketing trends/technologies.


What will you bring?


  • Demonstrable experience in digital marketing, developing email campaigns, SEO, SEM, briefing and working with creative designers.
  • Thorough knowledge of HubSpot, Google programs, social platforms and SEO analysis tools.
  • Exceptional analytical and conceptual thinking skills.
  • Exceptional interpersonal and communication skills.


You’ll have:


  • Educated to degree level and at least 3 years experience essential - in a B2B demand generation environment desirable.
  • Experience using Adobe Creative Suite (desirable)
  • Strong data analytics skills.
  • Exceptional attention to detail, diligence and follow-through.


Why choose Smoothwall by Qoria:

In this role, you can expect:


  • Employee stock options
  • Enhanced holiday & family leave
  • Tech Allowance
  • and much more


More importantly, you’ll:


  • Deliver tech with purpose...

As part of our Marketing team, your work truly matters. Your creativity, organisational skills and understanding of our tech customers’/clients’ needs will help grow and nurture our membership. This means helping more children stay safe online.


  • With people who care...

You’ll work among a tight-knit team of creative professionals who share your passion for enabling safe online environments. We all take ownership of our work, end to end. And at the same time, we really care about growing and winning together.


  • Through work that you love...

You’ll get to work on content and campaigns with real-world impact. And along the way, you'll be exposed to modern technologies and processes, in a fast-paced and supportive learning environment.


  • And a career that you own.

There’s a place for everyone’s unique skill set within our agile marketing team. You’ll have the opportunity to refine your skills on the job through a range of exciting projects. Critically, you’ll attend marketing conferences, paid for by us. And as you grasp these many opportunities, you’ll carve out an outstanding career.


We’d love to hear from you. Please submit your application if you would like to be considered for this opportunity.

At this stage we are only accepting applications from those with full working rights.

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