Digital Marketing Manager
3 weeks ago
Digital Marketing Manager
Leeds, West Yorkshire
£28k-£35k plus excellent benefits
Our client is a successful online retailer and they have a requirement for a Digital Marketing Manager. Your main focus will be optimising their B2B and B2C websites, maximising sales through merchandising, UX and on-site conversion. You will manage an assistant, who will help with the more administrative elements of this. You will also be responsible for both the strategy and execution of performance marketing (paid digital advertising, SEO and email). You’ll need to work closely with other members of the marketing team in order to leverage content, data and promotions and drive ROAS in these channels. In short, the successful candidate will apply their ecommerce experience to optimise their website portfolio, email performance and user experience.
Key Responsibilities:
- Achievement of KPIs for website and performance marketing channels
- Revenue and cost management with a focus on customer conversion to online purchasing
- Drive customer engagement and sales with a focus on upsell, cross sell and increasing customer retention
- Support the brand teams in planning and delivering product, campaign and promotion launches
- Manage and optimise UX best practices across the website including search results, product merchandising and utilising user flow heatmapping to direct decisions.
- Create, manage and optimise Google and Meta ad campaigns
- Create and manage website content (homepages, navigation, landing pages, PLPs, PDPs)
- Collaborate with our external agencies to maximize the value of partnerships and establish a strategic road map for the development of websites.
- Create, monitor and optimise the performance of website promotions and campaigns
- On-page and technical SEO
- Oversee email marketing platform, as well as creating and managing workflows to improve the UX
- Analyse and report on the performance of all our digital marketing channels
- Stay updated on ecommerce and performance marketing trends, best practices, and emerging technologies
Requirements:
- Experienced Digital Marketing professional who has been ‘hands-on’ with all of the responsibilities outlined above
- Track record in improving online sales performance, conversion, UPT, AOV and minimising customer drop off
- Experienced in using ecommerce platforms, ideally BigCommerce
- Experienced in the following platforms is ideal but not essential: Google Analytics 4, Google Tag Manager, Klaviyo, Attraqt and Styla
- Ability to confidently communicate at all levels, including with senior management
- Strong analytical and numerical skills with a close eye for detail
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