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Marketing Manager ENT and General Surgery

3 months ago

London, UK, United Kingdom inomed Neurocare Full time

inomed Medizintechnik GmbH, based in Emmendingen, Germany, is an internationally active company that develops medical devices and systems and systems for the protection of nerves in order to treat patients precisely. inomed develops tools and methods in the fields of intraoperative neuromonitoring, functional neurosurgery, pain therapy and neurological diagnostics.


High-quality products and innovative technologies improve the success of treatment and create safety for both, doctors and patients. In order to optimise our applications to meet the requirements of a dynamic market and everyday medical practice, our inomed specialists work closely with users from clinics, practices and research.


As Marketing Manager, you are responsible for the attractive presentation of our company and our innovative products. Successful marketing management creates a larger customer base and wins the trust of our customers. You will focus on fulfilling the wishes of our customers by identifying them, developing them further and contributing your knowledge to our company. This will help you to build long-term relationships with customers.


Responsibilities will include:


• Lead development and implementation of market definition, value strategy, differentiation, and positioning

• Carrying out user training and education including OR support.

• Provide the global sales organizations with product presentations and application trainings in-house, online and in operating rooms

• Support in the preparation of education & training programs and marketing collateral

• Organization and support of education & training events

• Planning & participation in relative industry symposiums, congresses and events

• Close collaboration with users and clinical opinion leaders

• Management of strategic key opinion leaders and medical societies

• Development of product and marketing strategies through market observation and close contact with clinical partners

• Market and competitive analyses

• Help lead team in the development and execution of marketing initiatives in product launches

• Develop effective messaging and marketing programs across ENT, Endocrine & General Surgery customer types that articulate the core value propositions

• Educate and coach sales representatives on strategic sales & products

• Support the portfolio strategy by providing commercial input for portfolio and therapeutic area strategies and business plans

• Collaborate with the Business Leadership team to evaluate opportunities to complement internal assets and optimize portfolio and overall business

• Collaborate with cross-functional team members and customers (physicians) in technology/product assessments

• Help to identify ways to close the strategic sales portions of designated transactions

• Partner with sales management to improve strategic sales product penetration

• Maintain a database of customers, potential customers & partners with routine monitoring to stay abreast of business development opportunities

• Collaborate with sales partners to lead the creation and execution of well-coordinated commercial strategies and launch plans, embedding customer insights from health care providers

• Help drive the organization to achieve organizational revenue targets


Requirements:


• Bachelor’s degree in medical engineering, marketing, business administration, or a relevant field

• A minimum of 5 years experience in product management, marketing management, sales or a similar role in medical-related industry

• In-depth knowledge of marketing techniques and best practices

• Capacity to manage various projects and work to tight deadlines

• Excellent negotiation and leadership skills

• People management skills

• Outstanding written and verbal communication and presentation skills

• Works remotely or actively in the field

• Preferably IONM and ENT experience


Work schedule and hours:


• Full-Time, Monday – Friday

• Some Weekends

• 50% international travel