Head of Performance Marketing

4 weeks ago

Kingston Upon Hull UK, East Riding, United Kingdom Aquilo Recruitment Ltd Full time

Aquilo recruitment are working in partnership to recruit for a Head of Performance marketing manager, the role will initially be interim for a minimum of 3 months, with the possibility of extending and a permanent role within the business for the right person. The company is one of the most successful and well established online retailers and ideally the person will have experience within this industry,


The company offer remote/hybrid working and a 37.5 hour week with great benefits. This role has a team of 3/4 people and reports directly to the chief marketing officer.


ROLE PURPOSE

In this role, you are responsible for developing a world-class performance marketing operation that can grow and retain their customers. You’ll be someone who is able to lead and grow the team and create a predictable and scalable digital customer acquisition machine.


Day to day you’ll have full ownership of our paid media spend, digital channel mix, and its execution, analysis and testing.


ROLE RESPONSIBILITIES


  • Strategy; own our strategy for all media: paid search, paid social and organic campaigns (Google, META, Affiliate Networks, TikTok, LinkedIn) from conception to execution. Turn data insights into actionable strategies, enhancing digital performance.
  • Leadership; having the expertise and skills to identify opportunities and challenges. Making recommendations and changes to strategy and tactics to pivot business and performance marketing.
  • Customer; lead our customer acquisition and retention, using our channel mix to maximise engagement, retention and growth.
  • Management; lead, motivate and grow the existing team.
  • Agency Management; lead and manage our digital media agency.
  • Reporting; be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns.
  • Performance Analysis; analyse, own and lead performance; understanding the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
  • Data Analysis; optimisation plans through analysis of large data sets – with support from our agency and BI teams.
  • Budget Management; advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation, KPI performance and revenue targets.
  • Team working; collaborating with wider cross-functional colleagues and teams to deliver the overall ecommerce and marketing performance.
  • Maintain high standards, ensuring compliance with GDPR and accessibility requirements.


Adhoc

  • To act in accordance with the core values of the business at all times.
  • To undertake any other relevant and reasonable duties as and when requested by management.


QUALIFICATIONS & EXPERIENCE

MANDATORY


  • Successful track record in a performance marketing or digital marketing role.
  • Track record of paid spend optimisation across different categories and channels with budgets in excess of £5m.
  • Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.
  • You have managed team members in the past and are excited about growing a team.
  • Experience in the DTC, e-tail, retail, is essential.
  • Experience in a high growth / entrepreneurial, start-up company is preferred.
  • Strong knowledge and demonstrable hands-on experience with the following: Google Package, META, Affiliate Networks, TikTok, LinkedIn, YouTube and VOD
  • Confident with presenting and working cross-functionally and at board level with various stakeholders.
  • Knowledge and experience of working within a trading / commercial environment; including supplier and third-party activities
  • +5 years within a senior performance marketing/trading role


DESIRED

Worked in similar consumer technology online retail environment


SKILLS & KNOWLEDGE

MANDATORY


  • Self-motivated, driven and entrepreneurial
  • Confident working in challenging and demanding environments
  • Flexible and adaptable approach
  • Excellent communication and interpersonal skills
  • Detail oriented and highly organised
  • Project management skills
  • Exceptional time management
  • Digitally inquisitive, keen to experiment and learn
  • Highly proficient in Google and Microsoft packages


BEHAVIOURS

Competency

Framework


  • Changing and improving – Level 5
  • Making Effective Decisions
  • Customer and Business Focus
  • Competence and Knowledge
  • Leading and Motivating
  • Managing and Developing
  • Communicating and Influencing

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