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Head of Brand Marketing

3 months ago

County Durham UK, North East England, United Kingdom Blair West Full time

Blair West are delighted to be working with Flooring Superstore as they are seeking a dynamic and experienced Head of Brand Marketing to lead their brand strategy and execution. This senior-level position will be responsible for developing and executing a comprehensive brand strategy to enhance brand recognition, drive customer engagement, and increase market share.


The opportunity:


  • Drive strategic growth initiatives for the Flooring Superstore brand portfolio, promoting innovation and achieving commercial success.
  • Develop and implement strategic brand marketing plans to enhance brand awareness, perception, and loyalty for Flooring Superstore.
  • Oversee the planning, execution, and optimisation of brand marketing campaigns across various channels, including digital, social media and other ATL mediums.
  • Manage external agencies.
  • Build and develop a team alongside growing the brand.



You'll be the ideal candidate for this position if you have:


  • Proven track record of developing and implementing successful brand marketing strategies that drive brand awareness, engagement, and loyalty.
  • Able to manage brand marketing budgets effectively, allocating resources to different initiatives and channels based on their potential for driving brand growth and impact and channels achieving commercial business objectives.
  • Demonstrate strong commercial acumen and the strategic vision to influence and shape the overall direction of the business.
  • Proven track record of developing and executing successful brand marketing strategies for B2C companies, with a strong understanding of commercial and business goals to deliver marketing strategy that is aligned and drives business growth.
  • Strong understanding of brand positioning, messaging, and brand storytelling.



Our commitment:


Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. If you require reasonable adjustments at any stage during their experience with us, please speak to their consultant.