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Associate Marketing

4 months ago

London, UK, United Kingdom BDO UK LLP Full time

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

The purpose of the Associate Marketing & Business Development Manager – Audit Growth Markets is to support responsible growth in audit through the development and oversight of initiatives across our key growth areas.?

Currently working as an Executive or Assistant Manager, you will have proven experience in similar role, ideally in professional services, and a professional qualification or demonstrable commitment to ongoing learning. You will be able to show how you have built knowledge of specific markets and developed relevant tactics to support strategy and growth.?

We are looking for someone who is a very strong communicator, self-motivated and creative and who is able to prioritise and re-prioritise workload. A strategic thinker, you will ‘make things happen’ but will be commercial in your approach and will work in a collaborative way with other marketing and business development colleagues to implement best practice and campaigns.?

Location is flexible but there is a requirement to travel to London on a regular basis, and to other office locations as needed. In this role you’ll:

  • Work with Head of Marketing & BD in Audit, the Audit Markets Directorate and the Audit Marketing and BD team to shape and deliver the go to market strategy for identified markets in audit – these will flex over time but will initially include Private Equity and Technology & Media?
  • Build strong relationships with audit sector leaders and developing relevant knowledge of our chosen markets, successfully identifying tactics which support growth?
  • Work collaboratively with the Audit Marketing, Relationship Development and the wider Sector and GTM team to leverage existing campaigns with a view of driving engagement and ROI in Audit?
  • Own and deliver strategic initiatives that support the FY28 Audit Growth Plan ?
  • Be a conduit between audit stakeholder and national sector and segment leaders and BDMs with a view to understanding and sharing strategic priorities and identifying opportunities to share ideas and collaborate

You’ll be someone with:

  • Market understanding and intelligence through strategy and research, converting market needs into commercial go to market campaigns
  • Effective management, control and reporting of marketing budgets
  • Experience in designing appropriate marketing and BD metrics, with relevant formulae to track campaign success and ROI, using CMS and other insights, driving quality improvements.
  • An understanding of ROI and builds target lists based on projected growth and sales
  • Confidence in approaching stakeholders and challenging where necessary
  • Good, broad understanding of digital marketing strategies and tactics such as SEO, content, social media and video/audio.

You’ll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to the business. We’re committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.

Our success is powered by our people, which is why we’re always finding new ways