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Education Marketing Manager

2 months ago

London, UK, United Kingdom K2 Partnering Solutions Full time

Come and grow your career in one of the Top 100 UK's Most Loved Workplaces recognized by Newsweek K2 Partnering Solutions has been supporting companies in the IT sector for more than twenty years on a global scale, by offering services ranging from Staffing, Training and Consulting.




We seek a dynamic and results-driven Marketing Manager to develop and implement our training brands’ marketing strategy. As the Marketing Manager, you will develop and execute strategic marketing initiatives to promote our training programs and products, increase brand awareness, and drive enrollment.

You will be crucial in shaping our marketing strategy, creating effective campaigns, and implementing tactics to achieve business objectives. This will involve creating and executing campaigns across various online channels, including social media, email, websites, and advertising. The Marketing Manager will work closely with stakeholders and other members of the marketing team and will need to have a strong understanding of the latest digital marketing trends and technologies.


Responsibilities


  • Develop and execute a comprehensive digital marketing strategy for our training brands, including website optimization, SEO/SEM, email marketing, social media, and advertising campaigns.
  • Collect and analyze data to assess and optimize the performance of all digital marketing campaigns and assess against goals.
  • Use data and insights to evaluate end-to-end customer experience and touch-points and collaborate with internal teams to optimize the user experience and conversions.
  • Collaborate with internal teams to create landing pages and optimize user experience and conversion.
  • Manage and own responsibility for an ongoing SEO program for our training brands, working with external partners as needed.
  • Develop and manage a comprehensive email nurture strategy tailored to different segments of our audience to engage leads at various stages of the customer journey, increase conversions, and foster long-term customer relationships.
  • Work with the content team to develop synergistic value propositions and messaging for K2 University, Focus on Force, and future integrated education solutions.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Manage and develop a small team.


Requirements


  • Bachelor's degree in marketing, advertising, or a related field, or equivalent experience.
  • At least 5 years of experience in digital marketing, including experience with campaign management and analysis.
  • Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, PPC, social media marketing, email marketing, and content marketing.
  • Experience in developing and executing successful marketing campaigns across multiple channels.
  • Strong analytical and data-driven mindset, able to interpret and derive insights from marketing data.
  • Creative thinker with the ability to develop innovative marketing ideas and strategies.
  • Exceptional organizational and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously
  • Strong leadership and teamwork abilities, with the capacity to collaborate effectively with cross-functional teams
  • Excellent written and verbal communication skills, with the ability to create compelling content and messaging
  • Demonstrated ability to think strategically and drive results in a fast-paced environment.




This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. K2 Partnering Solutions is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, or any other protected factor.