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Business Development Manager

2 months ago

London UK, UK, United Kingdom PrettyGreen | B-Corp Full time

PrettyGreen is seeking an experienced Business Development Manager to join our award-winning team.

Someone who understands our mission to deliver creative communications that positively impact people, planet & performance.

For 16 years, since Red Bull gave us Wings, we have been creating, award-winning, disruptive and additive communication campaigns.

Campaigns rooted in human truth, that solve real problems, shape popular culture and empower us all to be creatively brave.

Whether it’s PR, influencer or real-world brand experiences, we get people sharing and keep people talking.


The Team

The PrettyGreen Influencer Marketing team is a market-leading team that connects brands with influential content creators to deliver impactful campaigns.

They specialise in crafting tailored strategies that drive brand awareness, engagement, and conversions across social media platforms.

Our diverse team is passionate about the power of storytelling and the influence of authentic content, and we are committed to staying at the forefront of digital marketing trends.


Role

PrettyGreen is seeking an ambitious and results-driven Business Development Manager to join our team.

In this newly created role, you will be responsible for identifying new business opportunities, building and nurturing relationships with potential clients, and driving revenue growth for our agency both within the UK and EMEA. You will work closely with our Influencer Marketing Client Services Director and Growth team to develop and implement strategies that align with both our values and growth objectives.


Key Responsibilities:

  • Lead Generation: Identify and pursue new business opportunities through research, networking, and outreach efforts.
  • Client Engagement: Build and maintain strong relationships with prospective clients, understanding their needs and offer tailored influencer marketing solutions.
  • Business Growth: Contribute to the evolution and growth of PrettyGreen’s Influencer Marketing offering working with clients and identifying new opportunities.
  • Pitching & Presentations: Develop compelling proposals and presentations that effectively communicate the value of our services and drive client conversions.
  • Sales Strategy: Collaborate with the Growth team to create and execute sales strategies that align with PrettyGreen’s values and ambitions.
  • Market Analysis: Stay informed about industry trends, competitor activities, and market conditions to identify new opportunities and stay ahead of the competition.
  • Negotiation & Closing: Lead contract negotiations and close deals that meet or exceed revenue targets.
  • Reporting & Forecasting: Track and report on sales performance, providing regular updates to the Growth team on progress towards targets.


Skills :

  • Proven experience selling to Marketing Directors, Social Media & Comms heads, ideally within the Influencer Marketing space
  • 5+ years of experience in strategic-level sales and/or business development roles.
  • Strong network and knowledge within a broad range of industries, potentially including; lifestyle, consumer, sport, tech & gaming.
  • Strong understanding of the influencer marketing landscape, including trends, platforms, and key players.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to build and maintain strong relationships with potential clients and internal teams.
  • Demonstrated success in meeting or exceeding sales targets.
  • Self-motivated, proactive, and able to work independently in a fast-paced environment.
  • Strong analytical skills with the ability to assess market trends and adjust strategies accordingly.
  • Self-starter with excellent presentation skills.
  • Willingness to travel as needed for client meetings, industry events, and networking opportunities including potential for travel outside the UK as we expand into EMEA


WHO WE ARE:


We live by five values that we take incredibly seriously

MORE ROAR, LESS MIAOW

WE OWN OUR VALUE

TRUSTED TO DELIVER

WE ARE ALLIES

LIFE IS SHORT


DIVERSITY, EQUITY, INCLUSION & BELONGING COMMITMENT:


At PrettyGreen we support, celebrate and thrive because of our differences and are proud to be:

  • A leading DE&I employer as judged by PR Week in the PR Week PayGap Survey
  • Investing 3%+ of our net profit back into industry DE&I initiatives.
  • Sign up to the Halo Code to end school & workplace hair inequality by protecting and celebrating black hairstyles.
  • Founding Partner of the Brixton Finishing School, now in its seventh year.
  • People Like Us active founding supporter & sponsor.
  • Recognised as a top 10 Campaign’s Best Places to Work 2024
  • DE&I PrettyGreen Board to guide and support us in our journey.


Our company value ‘We Are Allies’ benefits our employees, our clients and the work we produce, and we are proud to be an equal opportunities employer. In all our company policies and throughout our recruitment we hope to create a company that creates fairness and celebrates uniqueness. The Company is committed to equal opportunities in its employment practices, including vacancy advertising, recruitment, training and promotion, terms and conditions of employment and reasons for termination.

When hiring we do not discriminate based on race, religion, colour, sex, gender identity, sexual orientation, age, physical or mental disability, nationality or any other characteristic covered by the law. All employment is decided on the basis of qualifications, merit, and business need. The principles of non-discrimination and equality of opportunity also apply to the way in which staff treat visitors, clients, customers, suppliers and former members of the Company.


ESG COMMITMENT


  • PrettyGreen Group is 100% carbon neutral across all central business operations and we measure our carbon footprint. We use the TRACE events platform to track, avoid & offset carbon in all production. We are focused on reducing our footprint, but also offset carbon we can't reduce via SKOOT with a mix of certified trees with Eden Reforestation and verified carbon credits.
  • Proud to be B-Corp certified since July 2024


PRETTYGREEN BENEFITS


We care about the people who work for us and to show our love, we offer a generous and flexible benefits programme with the aim of making your life at PrettyGreen as enjoyable and rewarding as possible.

Benefit highlights include:

  • Time Out – 33 days holiday per year inc. bank hols
  • Your Birthday day off
  • ‘You made it’ probation pass bonus
  • £100 contribution towards a life-defining experience per year
  • £20 Culture Vulture monthly allowance
  • Monthly Health and Well-being allowance
  • Life Insurance Health Insurance and pension contributions
  • Fantastic maternity and paternity offering
  • Mentoring programme
  • In-house staff rewards schemes
  • Wellness EAP staff support programme
  • PrettyGreen training school
  • Cost of Living one-off payment
  • Well-behaved dog friendly office