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Growth Marketing Manager

4 months ago

London, UK, United Kingdom Propel Full time

Propel is partnering with a rapidly growing tech software scaleup, recently funded with $20 million, serving over 150,000 small businesses across the UK. This is an exciting opportunity to work in a hybrid model, spending 2-3 days per week in a central London office with regular company events.

About the Role:

As the Growth Marketing Manager, you’ll drive key growth initiatives across website management, CRM, content, paid advertising, and events. You’ll explore new marketing channels, such as Paid Search and SEO, to expand reach and visibility. This role combines strategic planning with hands-on execution and involves mentoring two marketing executives, with a path to full management.

Responsibilities:

  • End-to-End Campaign Management: Drive pipeline growth and increase MQLs.
  • CRM and Customer Journey: Build and expand structured lead nurturing and onboarding.
  • Performance Marketing: Enhance customer acquisition and retention strategies.
  • Content Strategy Development: Leverage platform data to create a comprehensive content strategy.
  • Website Ownership and Digital Journey Planning: Manage the website and strategize customer journeys.
  • Copywriting and Content Creation: Develop compelling copy and engaging content.
  • Event Management: Organize and execute impactful events.
  • Data-Driven Approach: Optimize CRM and performance metrics through structured analysis.

Key Initial Tasks:

  • Enhance CRM and automate customer journeys.
  • Support sales and commercial teams with testimonials and promotional materials.
  • Develop and implement a comprehensive content strategy.
  • Improve the structure of paid advertising efforts.

Success Metrics for 12 Months:

  • Effectively structure and prioritize marketing efforts.
  • Identify the most effective channels for leads, sign-ups, and customer activation.
  • Ensure team alignment with growth objectives through effective coaching.

Ideal Candidate:

  • Broad understanding of marketing channels (CRM, SEO, paid ads, events).
  • Strong copywriting and content creation skills.
  • Experience strategizing digital journeys and managing websites.
  • Comfortable engaging with less tech-savvy audiences.
  • Proven track record in supporting sales teams and executing marketing campaigns.

Not a Fit If:

  • You focus purely on performance marketing and paid acquisition.
  • You prefer established structures and processes.
  • You have no experience in startups or scaleups.

Apply now to join a dynamic team and drive significant growth in a thriving scaleup environment.