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Head of Content

3 months ago

Aberdeen Scotland, Aberdeenshire, United Kingdom Fifth Ring Full time

Fifth Ring is a worldwide agency that creates one thing. Change.


We change buying behaviours. We change brand perception and performance. We change our clients’ bottom line.


We help our B2B clients to reach their target audiences with compelling stories, experiences and offers. We help our clients to own their space in the market. Owning the space demands deep insight, inspired creativity, and impactful content. Among other things.


This role is an opportunity to lead a key delivery function within the agency. An opportunity for the right person to apply their B2B marketing knowledge, curiosity and creativity while leading content delivery for major international B2B clients.


The role can be worked from one of our Global offices, Aberdeen, Houston or Singapore.


The role of the Head of Content revolves around:


  • directing the creation of first-class written, video, data visualisation and interactive content
  • leading the creation of excellent day to day experiences for our clients target audiences
  • presenting complex strategic recommendations and content plans to both CMO and wider senior client team in a persuasive, confident manner that instils trust
  • creating comprehensive, scalable content plans aligned to agreed strategic objectives, budget and audiences
  • oversight of the activities of the content department including discovery research, theme identification, content creation, reporting and optimisation
  • working closely with other Fifth Ring teams to ensure brand and creative alignment locally and globally
  • leading by example through excellent writing and prototyping of content ideas, testing directions and bringing clients along with the thinking
  • directing and building a high performing team
  • using current techniques to deliver content that works at all stages of the buyer cycle, from discovery through to advocacy
  • working with colleagues across the world in strategy, creative, and reach to deliver impactful programmes of work for our international portfolio of B2B clients
  • quality assurance, with an eye for not only the technical but also the connection to brand, campaign, and target connection


The Head of Content will be active in our research and discovery work, contributing to survey, focus group and workshop activities, and to analysis and recommendations at a brand level in addition to direct content strategy development.


You will:


  • be strategic, but keen to roll up your sleeves and make things happen
  • be an excellent writer and creative thinker, with an understanding of the needs of readers in different geographies, industries, seniorities and, of course, across the generations
  • have minimum five years of experience in B2B comms, ideally in a content role
  • have experience of leading a team, building competencies within the team, and achieving quality and efficiency improvements
  • be in tune with technology, technological advancements, and how they can and should be deployed to client benefit
  • be proficient in use of modern techniques, formats and channels
  • be well practiced in weaving a creative concept or a brand positioning line into even the most technical content
  • be utterly furious by now at the various typos, punctuation faux pas, and miscellaneous misplaced or missing apostrophe’s in this very job posting.
  • enjoy digging deeply into the world of your client, and your client’s client. How else would you do the job?
  • be a natural collaborator, and an excellent communicator both in writing and in the room
  • have excellent planning, organisation, human and negotiation skills


At Fifth Ring, we balance independent talent with the power of teamwork. We are looking for a Head of Content that can lead our teams to new heights.