Content Manager
3 weeks ago
We are currently supporting a client in the digital assets space with their search for a Content Manager/Marketer.
The organisation is a Crypto/Fintech start up focused on are building a global, regulated and tech-leading digital asset management platform, aimed at providing (U)HNWIs, intermediaries and institutional investors with seamless and safe exposure to digital asset-focused investment products. Their presence is across market-leading jurisdictions, including Switzerland, the US and the UK.
They are seeking an experienced Content Manager to lead and execute a content strategy that drives awareness, engagement, and thought leadership in the crypto and digital asset space. As the Content Marketer, you will own the end-to-end content production process, from ideation to publication, across multiple channels. You’ll work closely with internal stakeholders and external teams to deliver high-quality, branded content that resonates with our audience and positions our client as a leader in the digital asset industry.
Key Responsibilities
Develop and Own Content Strategy
- Create and manage a comprehensive content strategy and editorial calendar that aligns with their business goals and marketing initiatives.
- Ensure timely and consistent publishing across various channels (e.g., blogs, social media, newsletters, PR).
Content Creation and Optimization
- Write, edit, and publish a variety of content forms including blog posts, long-form articles, whitepapers, newsletters, and social media content.
- Tailor content for different platforms while maintaining a consistent brand voice.
- Optimise content for SEO, driving organic search traffic and enhancing visibility.
Stakeholder Management
- Collaborate with cross-functional teams (design, legal, compliance, product, and external agencies) to ensure content is delivered on time, meets regulatory guidelines, and is visually compelling.
- Coordinate with content experts and partners in the crypto and finance space to ensure accuracy and relevance.
Branding and Tone
- Maintain a cohesive brand voice across all content that speaks to our target audience, building trust and authority in the crypto and finance sectors.
- Continuously refine and adapt content strategies based on audience feedback, engagement metrics, and business needs.
Performance Tracking and Reporting
- Monitor and report on the effectiveness of content campaigns using key performance indicators (KPIs), such as engagement, traffic, and conversion rates.
- Make data-driven recommendations for optimizing content efforts to achieve better outcomes.
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