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Digital Marketing Manager

4 months ago

London, UK, United Kingdom Nigel Wright Group Full time

The Opportunity


Are you a digital marketing enthusiast with a passion for driving growth?


We are seeking a Digital Marketing Manager to join a dynamic team based London. As part of growing marketing squad, you will collaborate with the Head of Brand & Digital to elevate the brand presence across Europe.


The Role:


Key Responsibilities


  • Build (with internal and external teams), manage, and own performance of media channels and campaigns, including the likes of Facebook, Instagram, YouTube and Tiktok accounts in the UK and European countries.
  • Grow the eCommerce channels with a clear KPI to meet; to drive positive customer lifetime value and build referrals.
  • Maintain and optimise brand CRM through subscription channels and e-commerce networks.
  • Strategize and implement campaign media buying for META channels as well as Google Advertising.
  • Manage and analyse data from media partners, providing actionable insights for the paid media team and other business stakeholders
  • Monitor and analyse paid media channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics across the business
  • Budget planning & forecasting for channel-led initiatives across different target groups and markets to drive strategic results.
  • Manage multiple external agencies across UK and Europe to make sure consumer communication in each country is consistent with the brand message yet specific to local circumstances.
  • Analyse the spectrum of digital channels available (web, social, mobile, etc.) and make recommendations to grow brand awareness and increase purchase intention, and the most cost-effective approaches for reaching the right target audience.
  • Understand consumer needs and opportunities within the product to drive revenue and create a seamless and frictionless user experience.
  • Work with stakeholders, Product, Brand marketing, Sales team, translating digital strategy into actionable propositions.
  • With the Head of Brand & Digital, create detailed requirements documentation that demonstrates KPI to brief internal and external teams on builds.
  • Lead the development of insight driven strategies for assigned business projects.
  • Supervise & build team morale to drive enthusiasm across different projects and events that embody the company culture.
  • Develop strategies for new channel development and investments to deliver positive business results and expanded growth.


The Person:


  • Minimum 4 years’ experience with a strong digital background.
  • Use Google Analytics, FB Ads Manager, Google Ads, and Shopify.
  • Experience in running paid media across META, Google, TikTok
  • Degree educated
  • Highly sensitive to new trends and being able to identify opportunities for brand growth.
  • Ability to understand and discuss technical concepts
  • European language skills an advantage.
  • Experience in managing multiple agencies.
  • FMCG or Food & Beverage background an advantage.
  • Ability to think strategically and tactically, execute projects, and meet deadlines
  • Have a go-getter attitude


Good to have:


  • Has an understanding and genuine interest in Food
  • Ability to problem-solve and multi-task effectively.
  • Organised with a high attention to detail.
  • Highly self-motivated and resilient.
  • Must be a team player and assist colleagues across departments when required