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Digital Marketing Manager

2 months ago

London, UK, United Kingdom Maybourne Full time

Maybourne


Digital Marketing Manager


We are seeking an exceptional Digital Marketing Manager to join the Maybourne Head Office Marketing team.


What will you write in your Maybourne story?


Maybourne owns and manages Claridge's, The Connaught, The Berkeley, The Maybourne Beverly Hills, The Maybourne Riviera, The Emory and Surrenne.

At Maybourne It is our purpose to create stories of distinction, and we know that truly memorable experiences are made up of countless small moments. Moments where the extraordinary becomes reality.

We are building on the reputation of our heritage properties by realising a global vision to lead the future of luxury, curating distinctive and enriching experiences, from developing our digital capabilities and superior insights to enhancing our unmatched guest experience, to growing the number of hotels, spas, and residences around the world.


Who thrives here?


You are passionate for our work that drives us to exceed expectations in every way. You are warm and friendly with collaboration in your blood. You have strong ambitions for yourself and the team around you, elevating your career and the team you work with every day. You show curiosity and pay attention to the detail to anticipate what others need. You are looking for a career not a job.


The Maybourne experience


You will find a supportive, fun and nurturing team where you can bring your ideas and creative & entrepreneurial thinking to your role. We have a range of development interventions at every level and for different functional specialisms to help you design the trajectory of your career.


Main Duties & Responsibilities


As a Digital Marketing Manager you will implement and manage the digital marketing strategy across all online channels in line with Maybourne’s brand positioning and business objectives. The Digital Marketing Manager will focus on improving the digital presence and performance of specified Maybourne hotels, products and services as well as implementing the strategy for new hotel openings and new verticals. They will work closely with the hotel teams and senior leadership at head office to drive and report on digital performance, campaign effectiveness and digital best practices.


Main responsibilities of the Digital Marketing Manager role include but are not limited to:


  • To manage the strategy across all paid advertising channels (incl. Paid Search, Programmatic, Paid social, metasearch, Expedia) working with the agencies to optimise campaigns via a test and learn approach to improve results, maximise ROI and meet business requirements.
  • To analyse KPIs to measure effectiveness of digital marketing campaigns and provide actionable insights.
  • To monitor closely all campaign budget.
  • To manage SEO strategy and agencies, including technical work, on-site content optimisation and in-bound link profile management.
  • To manage content for all websites and ensure updates are made in a timely manner.
  • To manage digital and GDS (Global Distribution System) advertising strategy, optimising current activity and trialling new activity.
  • To conduct monthly digital reporting and insight analysis.
  • To effectively build relationships and communicate with key stakeholders and senior leadership.


Successful candidates for our Digital Marketing Manager opportunity will:


  • Experience of luxury B2C digital marketing is essential – experience within the hospitality industry is desirable.
  • Experience implementing a successful and ROI-driven digital marketing strategy.
  • Experience with a variety of digital acquisition channels and techniques.
  • Strong understanding of SEO best practices and experience in optimising websites for search engines.
  • Previous experience working with agency partners and website content management systems.
  • Budget management and project management experience.
  • Strong analytical and numerical skills with sharp attention to detail. Solid knowledge of Google Analytics and Excel. Commercially astute and results driven.
  • Team player with a proactive approach and the ability to use own initiative.
  • Excellent interpersonal and organisational skills with the ability to prioritise, multitask and work in collaboration with various stakeholders.
  • Strong passion for all things digital and latest marketing innovations and trends.


Here at Maybourne, we strive to reward our colleagues for the incredible work they do every single day. In return for your hard work and dedication we offer you:


Financial Stability

  • Excellent salary package.
  • Family Friendly company policies including enhanced Maternity and Paternity Pay.
  • Holiday allowance increase after 3 and 5 years of service.
  • Travel Season Ticket Loans.
  • Pension Scheme*.
  • Salary Sacrifice
  • Cycle to Work
  • Holiday Trading
  • Retail Discount


Health and Wellbeing Support

  • Subsidised monthly Podiatrist and Masseuse treatments.
  • Flu vaccination vouchers*.
  • Eye test vouchers and contributions towards glasses*.
  • 24-hour employee assistance helpline.
  • On and off-site Occupational Health Service.
  • Death in Service salary contribution.
  • Various wellbeing activities focused on mental and physical health.
  • A complimentary state-of-the-art all-day dining staff restaurant serving a range of nutritious meals.


Recognition and Career Development

  • Referral Scheme ‘Introduce a Star’ where you can earn up to £1,500*.
  • Instant employee recognition and award programme with generous prizes.
  • Employee of the month nominations with generous prizes.
  • Additional paid day off to celebrate your Birthday.
  • Internal transfer and promotion opportunities.
  • In-house training and development team with a strong focus on career progression and personal growth.
  • Long service awards.


Memorable experiences

  • Preferential room rates of £50 per overnight stay for yourself or your family across the Maybourne .
  • Hotel Guest Experience Stay* including an overnight stay and wining and dining at our renowned restaurants and bars.
  • 50% Food and Beverage discount* across the Maybourne.
  • Social events (Annual Awards, Summer Maybourne Picnic, Welcome to Work, Annual Staff Party, Annual Staff Children Party, etc.)
  • Wedding and Baby gifts.
  • Retirement functions.


*Terms and conditions apply to all benefits.


In line with the requirements of the Asylum & Immigration Act 1996, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.