Global Head of Marketing

2 weeks ago

London, UK, United Kingdom Tag Full time

Global Head of Marketing

Location: London, Soho, Poland Street

Reports to: Global Brand President


Why Choose Tag?

At Tag, we have been the trusted production partner for brands across borders and cultures for over 50 years, helping them achieve their business goals. With 2,700 experts across 29 countries, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on fostering an empowering, safe, and supportive environment for all employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. By embracing diversity of thought, experience, and expertise, we maximize potential and bring unparalleled benefits to both our people and clients.

At Tag, we value individuality and the power of collaboration. We encourage everyone to be themselves and share ideas, no matter how bold they may be or where they come from.

In June 2023, Tag was acquired by Dentsu Group, Inc., while remaining a distinct brand headquartered in London. This acquisition enhances our content delivery capabilities, enabling us to deliver personalised, omnichannel content in real-time and at scale across the customer journey. Together with Dentsu, we aim to solve our clients' toughest challenges through innovation and technology.

Founded over 120 years ago, Dentsu now employs nearly 72,000 people globally. United in business acumen and shared core values, our vision is to lead people-centric transformations that shape society.


Job Description

We are seeking a Global Head of Marketing to join our Global Marketing & Communications team. This role is pivotal in shaping and executing our global marketing strategy, aligning with business objectives, and driving growth across our global network.


Key Responsibilities:

  • Enhance and accelerate business growth through targeted marketing, lead generation, thought leadership, and customer engagement strategies.
  • Develop a clear vision and marketing strategies, including a thought leadership agenda, to increase brand awareness and positioning across target markets, industries, and audiences globally.
  • Drive marketing automation strategies to improve the productivity and effectiveness of marketing programs.
  • Oversee the marketing function, including team leadership, resource allocation, and departmental strategy.
  • Establish a knowledge management strategy to ensure global content consistency and robust brand management.
  • Communicate and implement the marketing plan to deliver powerful, clear messages about our business values and strategies, fostering employee engagement.
  • Create and manage integrated marketing and advertising campaigns to support networking, relationship-building, and partnership initiatives.
  • Conduct thorough market research and competitive analysis to identify demand, competition, and growth opportunities.
  • Lead and mentor a high-performing global marketing team, fostering collaboration and a culture of excellence.
  • Establish and monitor key performance indicators (KPIs) to evaluate marketing initiatives and drive continuous improvement.
  • Manage the global marketing budget, ensuring optimal resource allocation to maximize ROI.
  • Collaborate with regional and country teams to align global strategies and identify synergies.
  • Lead global initiatives such as market readiness assessments, thought leadership strategies, PR/event best practices, and emerging market strategies.
  • Engage with business unit and sector leaders to develop impactful, cost-efficient processes and tools for growth.
  • Develop demand generation programs, including go-to-market strategies and implementation plans.
  • Optimize the marketing technology stack, ensuring its effective use and adoption.
  • Build relationships across the organization and with external partners to support global sales and lead generation efforts.
  • Identify customer profiles, audience segments, and their journeys to inform product packaging and pricing strategies.


Qualifications:

  • Bachelor's degree in communications, marketing, journalism, or a related field.
  • 8-10 years of experience in marketing, communications, or public relations, preferably within the media or advertising industry.
  • Proven ability to develop and execute successful marketing and communication strategies for complex, diverse organizations.
  • Strong negotiation, persuasion, and presentation skills, with the ability to influence senior executives, partners, and clients.
  • Deep understanding of the media and advertising landscape, including trends and opportunities.
  • Exceptional writing, editing, and storytelling skills, with a focus on detail and accuracy.
  • A creative, innovative, and strategic thinker with a passion for collaboration and innovation.
  • Ability to manage multiple projects under pressure while adapting to changing priorities.
  • Solution-focused and proactive, with the ability to prioritize, escalate issues, and thrive in fast-paced environments.


Why Join Us?

At Tag, we’re not just looking for someone to fill a role—we want a visionary leader who can shape the future of our marketing strategy. If you're ready to make a global impact, we’d love to hear from you.

  • UK-Head of Global Marketing

    1 month ago

    London,, UK, United Kingdom LEON CYCLE Full time

    Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain e-bikes, folding e-bikes, trekking e-bikes and step thru e-bikes. We are a Direct-to-Consumer (D2C) business with our own...

  • Head of Marketing

    2 weeks ago

    London,, UK, United Kingdom Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment Full time

    Role is based in MayfairHead of Marketing - LuxuryWe have been retained by a well-established, premium brand in their search for a Head of Luxury Marketing to join their Head Office in London on a full time basis. With an extensive heritage, they have a distinctive style and appeal to a range of individuals across the globe.With ambitious plans, they are now...

  • Head of Marketing

    2 months ago

    London,, UK, United Kingdom Ingenio Global Full time

    Title - Head of MarketingReporting to - CEOLocation - Hybrid, London (office 1 day per week, travel to Dublin quarterly)Package - £100-120k, 20% bonus & benefitsTarget Start Date - Jan/Feb 2025Interview Process - 3 stages with a panel presentation as finalOur client is a B2B SaaS business at £5m ARR, with clients across Europe (mostly UKI) and has a market...

  • Head of Market Risk

    1 month ago

    London,, UK, United Kingdom Vallum Associates Full time

    Role: Head of Market Risk - CommoditiesLocation: LondonClient: Trading HouseRoleI am excited to be advertising a Head Of Market Risk position, within a Global Trading House based in London. ResponsibilitiesAs the Head Of Market Risk for all Trading activities within the business, some of your responsibilities will include:Monitor Actual Risk, Annual Loss,...

  • Head of Content Marketing

    1 month ago

    London,, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Head of Content Marketing Opportunity with a thriving SaaS organisation!Exciting opportunity for an experienced content marketing leader to join a fast-growing SaaS business. Ideal for someone with a strong background in technology and a passion for driving impactful content strategies.Duties & Responsibilities:Content Marketing Strategy:Create and execute a...

  • Global Head of Procurement

    4 weeks ago

    London,, UK, United Kingdom Lorien Full time

    Global Head of Procurement6 Month Contract Via UmbrellaLondon (Hybrid) Our UK insurance client require a Global Head of Procurement to help support on an exciting project for an initial 6-month contract. We are looking for a Global Head of Procuremen who is confident in Statement of Work (SOW) formation and review. We require the Procurement/Category Manger...

  • Head of Marketing

    2 weeks ago

    London,, UK, United Kingdom 3Search Full time

    Head of Marketing Salary: Up to £80,000 per annum + Commission/ Bonus Location: Central London (Hybrid Working)Feature: Lead marketing for a pioneering visitor attractionA unique opportunity has arisen to join a trailblazing company redefining visitor experiences in the heart of London. Our client blends immersive technology with educational insight to...

  • Head of Clients and Markets

    2 weeks ago

    London,, UK, United Kingdom Ambition Full time

    Head of Clients and MarketsAre you ready to take on a pivotal client focused role with a leading global law firm? If so we’re delighted to be working with a leading international law firm who are seeking a strategic client development professional to join their team as the Head of Clients and Markets. This is an exciting opportunity to drive our client...

  • Head of Ecommerce

    1 month ago

    London,, UK, United Kingdom Fynde Global Recruitment Full time

    Job Title: Head of eCommerceLocation: LondonAbout the Company:Fynde Global Recruitment are proud to be representing our client, a leading fashion brand specialising in technical apparel. Renowned for blending innovation with style, our client caters to consumers who demand both performance and design. As the brand embarks on its next phase of digital growth,...

  • Head of Brand

    2 weeks ago

    London,, UK, United Kingdom Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment Full time

    Role is based in MayfairHead of Brand - LuxuryWe have been retained by a well-established, premium brand in their search for a Head of Luxury Marketing to join their Head Office in London on a full time basis. With an extensive heritage, they have a distinctive style and appeal to a range of individuals across the globe.With ambitious plans, they are now...

  • Head of Marketing

    2 weeks ago

    London,, UK, United Kingdom Secure Source Full time

    We are seeking a visionary, energetic, creative, hands-on Head of Marketing who will play a pivotal role in driving our client's business forward. With a strong growth-focused mindset, you will enhance brand awareness among our client's target customers and clearly communicate core value proposition to generate pipeline and revenue.Key...

  • Head of Marketing

    1 month ago

    London,, UK, United Kingdom NOTHREAT Full time

    Role DescriptionThis is a full-time hybrid/remote role for a Head of Marketing at Nothreat. The Head of Marketing will be responsible for packing our products, managing marketing, conducting competitor market research, building marketing funnels, and digital marketing.While the ideal candidate is in London, we are also happy to review applications within the...

  • Head of Clients

    4 weeks ago

    London , London, UK, United Kingdom Anthem Consulting Full time

    Head of Clients & Markets – leading a team of account managers and sector leads within a prestigious global law firm. London/Hybrid. This is one of the world’s leading law firms with a reputation for having a great culture where D&I and flexibility is top of the agenda. Under new business development leadership, the firm is now looking for a...

  • Global Head of Trading Operations

    4 weeks ago

    London,, UK, United Kingdom Leverton Search Full time

    An exciting opportunity has arisen for a strategic front office Executive Director to drive innovation and excellence in trading capabilities at a prominent investment management firm. We are seeking a Global Head of Trading Operations to lead transformative initiatives across the global trading platform.Who We're Looking For:We need a dynamic,...

  • Global Marketing Manager

    4 weeks ago

    London,, UK, United Kingdom Sinclair Full time

    About the JobSinclair is seeking an experienced Global Marketing Manager to lead strategy for its flagship biostimulatory injectable. This role involves developing the annual Global Brand Plan and strategic framework, delivering programs to affiliates, and ensuring a consistent, differentiated global brand identity across B2B2C and B2B platforms. Working...

  • Global Head of Compliance

    2 months ago

    London,, UK, United Kingdom Compliance Professionals Full time

    THE COMPANY: Our client is a world-leading specialist broker based in the City. They are looking for a Global Head of Compliance, with demonstrated broking or prime broking experience.THE RESPONSIBILITIES:Management of global regulatory relationships.Advisory coverage of all business desks globally in conjunction with the local Compliance Officers.Oversight...

  • Head of Marketing

    2 weeks ago

    London,, UK, United Kingdom Membership Bespoke Full time

    Head of Marketing and GrowthSalary: up to £65,0006 Month FTCHours: Full-time 37 hours per weekLocation: Hybrid (minimum of two days in the office (London N1)Reports to: Director of Membership, Marketing and CommunicationsResponsible for: Marketing and Communication Manager, Membership and Growth Manager x2Purpose of the roleThe Head of Marketing and Growth...

  • Head of Marketing

    2 months ago

    London,, UK, United Kingdom Aspiron Search Full time

    Join a small but mighty team making a big impact in the Cyber Security industryLead the marketing function and drive growth for a leading ASM and Vulnerability Management platformEnjoy a flexible, collaborative culture focused on continuous improvement and employee well-beingOur client is a fast-growing Cyber Security company that provides a proactive...

  • Head of Clients and Markets

    4 weeks ago

    London,, UK, United Kingdom Career Legal Full time

    Are you a seasoned Client Development professional looking to drive client growth at a strategic level? Our client, a prestigious global law firm, is seeking a Head of Clients & Markets to take a leading role in their ambitious growth strategy. This senior position is pivotal in shaping and delivering the firm’s Clients & Markets Strategy, focusing on...

  • Head of Marketing

    1 month ago

    London,, UK, United Kingdom Resources Group Full time

    CD667702Head of Marketing - Market Research Start-Upc. £50,000; London/HybridReally exciting opportunity to bring your marketing expertise and enact growth plans for a developing market research firm!Joining at a time of good growth, this innovative, start-up market research firm is well backed, and is already involved in a range of key projects centred on...