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Senior Email and CRM Executive

2 months ago

Mitcham UK, London, United Kingdom Biscuiteers Full time

Who we are…


Biscuiteers is an award-winning luxury gifting brand, sometimes described as the ‘NET-A-PORTER of biscuits’. We launched in 2007 with the mission to offer a more unique, stylish and personalised gifting solution under the banner ‘why send flowers when you can send Biscuiteers?’ Every single biscuit is lovingly made from start to finish and each one is totally individual.


Our aim is to provide a seamless, joyful experience that delivers a little magic, one hand-iced biscuit at a time. We’ve grown enormously, in 2023, we hand-iced over 3.0 million biscuits and delivered them to customers all over the world.


As well as our eCommerce business, we have two biscuit boutiques, where we offer ‘School of Icing’ events, teaching our customers to ice like an expert, while they enjoy a cup of tea or coffee…or even a glass of Prosecco. We also work with a huge range of corporate clients, creating bespoke and branded designs for every occasion.


We’re ambitious and we’re looking to build and strengthen our wonderful team as the business continues to grow.


Who we’re looking for…


An exciting opportunity has arisen for a Senior Email and CRM Executive responsible for developing, executing, and optimizing marketing strategies that drive customer acquisition, engagement, and revenue growth.


As a key part of our dedicated the Key Responsibilities will be:


CRM & Retention Strategy:

  • Overseeing the overall Email, SMS and Push strategy to deliver engaging content on a weekly basis, in line with seasonal marketing calendar.
  • Execute CRM comms against the customer segmentation strategy.
  • Management of Lifecycle campaigns across all CRM channels.
  • Management of Transactional campaigns (including those hosted in SendGrid) across all CRM channels.
  • Reporting on channel performance to the wider team.

Creative Execution & Email Best Practice:

  • Be the guardian for brand on this channel ensuring all email content is in line with brand creative and copy.
  • Championing best practice, content ideas and new technologies, working with our ESP provider.
  • Championing learning and understanding of email channel.

Championing Customer Loyalty Propositions:

  • Be the champion of our Biscuiteers Schemes to increase loyalty and frequency from returning customers.
  • Working with the Senior Campaign Manager to understand the contribution these schemes make to overall customer performance.

Database Management & Growth

  • Measuring and encouraging database growth.
  • Management of all data uploads, data clean ups and data accuracy.

Agency and Platform Management

  • Management of the relationship with Ometria to ensure that we have the best technical set up possible.
  • Be the conduit between Magento and Ometria to ensure we are set up for success.


You will need…


  • A proven experience in CRM and email marketing role, with a strong background in retail
  • Proficiency in digital marketing platforms, analytics tools, and CRM software
  • Strong analytical and data-driven decision-making skills
  • Excellent communication, presentation, and interpersonal skills
  • Knowledge of retail industry trends and consumer behaviour
  • Excited to work at Biscuiteers.


Optional but preferred...

A Degree or Master's degree is a plus

Certifications in digital marketing, such as Google Ads or Facebook Blueprint, are a plus.

Experience of working platforms such as Ometria and Magento.


What our team says about us…


“The business is at a really exciting juncture and there’s lots to get your teeth stuck into and lots of opportunity to develop. A good place to learn in a fun, energetic environment with a really knowledgeable and passionate team.”


“Great people to work with”


“People are lovely and supportive. A good company to develop your skills and grow”


“I’ve learned to ice biscuits really well and the other staff are friendly.”


“The staff are lovely. Really committed to the business and everyone helps each other out.”