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Digital Marketing Lead
3 months ago
Why join us
Joining our team at Sainsbury's as the Digital Marketing Lead for affiliates means becoming part of an exciting and rapidly growing area of our digital marketing mix. We are on a journey to build the best in-house affiliate programmes across our brands and are dedicated to delivering exceptional commercial performance through innovative strategies and cutting-edge technology. As a valued member of our team, you will have the opportunity to collaborate with various stakeholders and affiliate partners while implementing industry-leading campaigns that drive incremental sales and create a remarkable shopping experience for our customers. With a strong focus on operational excellence, data-driven decision-making, and continuous development, you will be able to make a significant impact and contribute to the success of our affiliate marketing programme. Join us and be part of a team that values collaboration, embraces innovation, and thrives in a fast-paced environment.
What you'll do
As the Digital Marketing Lead for affiliates at Sainsbury's, your main responsibility will be to implement and execute the affiliate marketing strategy across our partners, with the aim of achieving the best possible commercial performance in the channel. You will work closely with the Digital Marketing Manager for Affiliates, Affiliate Associate, and our agency of record to manage budgets and ensure that campaigns are thoroughly planned, optimised, and measured. Building strong relationships with our affiliate partners and collaborating with other teams across marketing and trading will be vital to effectively manage and implement campaigns. Additionally, you will be responsible for project management, overseeing day-to-day processes within the affiliate channel, ensuring a diverse mix of publishers, and maintaining compliance with industry best practises. Your success in this role will be demonstrated through operational excellence, delivering targeted and effective affiliate marketing campaigns, meeting commercial and revenue targets, and building strong relationships with stakeholders and affiliate partners.
Who you are
As the Digital Marketing Lead for affiliates at Sainsbury's, you are an experienced professional with a deep passion for affiliate marketing and a strong understanding of the channel and industry. With your strategic mindset and ability to think both from a customer and commercial perspective, you play a crucial role in implementing an industry-leading affiliate marketing strategy that drives incremental sales and delivers the best possible commercial performance. Your strong analytical skills and data-driven approach enable you to make informed decisions, manage budgets, and spot opportunities for optimisation and growth. Collaborating with diverse stakeholders and affiliate partners, you build strong relationships and proactively identify new opportunities while maintaining operational excellence in campaign execution, reporting, and project management. With your self-motivation, multitasking abilities, and commitment to continuous development, you thrive in a fast-paced environment and successfully deliver multiple projects within the affiliate channel.
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