MMM D&A Lead, Global PN Digital Growth

1 month ago


UK, UK, United Kingdom Mars Full time

MMM D&A Lead, Global PN Digital Growth


Locations: London, New York, Tennessee


Pet Nutrition (PN) is the most vibrant category in the FMCG sector. As we work to transform this exciting category, a new program, Digital First, has been mobilized by the Mars Pet Nutrition (PN) leadership team. Digital First places pet parents at the center of all we do, while digitalizing a wide range of business process areas, and creating future fit capabilities to achieve ambitious targets in top line growth, earnings, and user centricity.

Digitizing at scale across Demand & Supply is one of the key focus areas for Digital First. The agenda requires you to demonstrate significant thought leadership, quality decision making, deep technical know-how, and an ability to navigate complex business challenges while building and leading a team of world class data and analytics leaders.

Within the framework of Digital First, a new position has been established to develop and scale Data & Analytics (D&A) products to unlock MMM potential in Mars: Global Head of Integrated MMM D&A. Reporting to the Senior Director, D&A Digital Growth, the person in this role will also be accountable to the Global MMM Product Owner and will be an integral member of the PN MMM product leadership team. This role operates on a global scale and collaborates closely with PN business team members across all departments.

What will be your key responsibilities?

  • Spearhead the D&A delivery of a comprehensive product strategy for the Marketing Mix, aligned with PN overall growth vision, priorities and goals
  • Partner with global and regional Brand and Media teams on the use of D&A products to collaboratively transform our collective capabilities and maturity, and drive a culture of data driven, informed decision-making
  • Collaborate with cross-functional teams to design and implement analytics solutions that scale and are aligned with product objectives set out in the roadmap
  • Develop and implement a comprehensive data strategy ensuring effective collection, storage, and utilization of relevant data. Contribute to the development of a sound data foundation for all growth initiatives.
  • Be laser focused on value creation and exceptional adoption of created capabilities to deliver impact/ results through routine or advanced analytics, identifying opportunities for efficiency improvements
  • Engage with internal and external stakeholders, ensuring alignment between D&A initiatives and business objectives
  • Lead a high performing D&A team, direct /dotted, and partner with other resources, fostering collaboration and skill development
  • Define and track key performance indicators (KPIs) to assess product success and impact
  • Effectively communicate data concepts to non-technical stakeholders and provide training to product teams.
  • Identify and mitigate data-related risks, ensuring compliance with data privacy regulations, and with agreed governance practices for data accuracy, interoperability, integrity and security of our data assets

What are we looking for?

  • Proven track record of leading teams to develop and implement data and analytics solutions to drive business value. Understanding of media mix, marketing attribution domains is a must.
  • Experience in delivery management of analytical products, including strength in business -to-science translation to enable partnering with Product Teams in bringing analytics products to life at scale
  • Proven ability to integrate data-driven insights into processes and decision-making.
  • Strong story-telling skills with ability to educate non-digitally savvy leadership & staff, working across multiple levels. Executive stakeholder communications experience is a plus.
  • Proven track record to get things done in a matrixed organization – including the ability to influence without authority
  • Experience in building and managing high-performing data and analytics teams is a must.
  • Experience in managing relationships with external data vendors and analytics service providers.
  • Demonstrated project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • CPG and Retailer knowledge, including knowledge of, and experience using key external third-party data sources including, first-party data, and Associates surveys

What can you expect from Mars?

  • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.



  • UK, UK, United Kingdom Mars Full time

    SRM D&A Lead, Global Director, PN GrowthPet Nutrition (PN) is the most vibrant category in the FMCG sector. As we work to transform this exciting category, a new program, Digital First, has been mobilized by the Mars Pet Nutrition (PN) leadership team. Digital First places pet parents at the center of all we do, while digitalizing a wide range of business...


  • UK, UK, United Kingdom Mars Full time

    RBS D&A Lead, Global Director, Pet Nutrition GrowthPet Nutrition (PN) is the most vibrant category in the FMCG sector. As we work to transform this exciting category, a new program, Digital First, has been mobilized by the Mars Pet Nutrition (PN) leadership team. Digital First places pet parents at the center of all we do, while digitalizing a wide range of...

  • Analytics Manager

    3 months ago


    UK, UK, United Kingdom Zenith Full time

    Analytics Manager (MMM)Wood Lane, London, W12Company DescriptionWe think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective...


  • UK, UK, United Kingdom Mars Full time

    Head of Digital EnablementPet Nutrition (PN) is the most vibrant category in the FMCG sector. As we work to transform this exciting category, a series of programs and products are launched as part of our ambitious Digital Transformation.Our Digital Transformation will enable us to better address pet-parents needs and wants, and we will do so by driving an...

  • Senior Data Analyst

    2 months ago


    London, UK, UK, United Kingdom Silverdrum Full time

    Senior Data Analyst role at a leading data consultancy, part of a wider media agency group.This role requires someone with MMM (market mix modeling) and R experience, within a media business, to work across a key client.You'll have experience in data extraction, building the models and reporting that data back to a MMM consultant (or presenting it...

  • Principal Consultant

    2 months ago


    UK, UK, United Kingdom DATAHEAD Full time

    Position: Lead Consultant - Market Mix Modelling (MMM)Location: UK - RemoteCompany: Global Marketing FirmSalary: £65k - £70k base plus bonusJoin a leading global marketing firm dedicated to helping clients navigate the future with innovation and insight. The mission is to create new pathways for growth in the sustainable economy by connecting brand,...


  • London, UK, UK, United Kingdom Silverdrum Full time

    Senior Marketing Science Analyst role at a leading data consultancy, part of a wider agency group.This role would suit someone with data modelling experience and an analytics background within media and media evaluation.You will need hands-on model building experience with MMM and R studio.Salary for the role is up to £50,000 + benefits. Hybrid working...

  • Data Scientist

    4 weeks ago


    UK, UK, United Kingdom Darchi Digital Recruitment Full time

    Data Scientist - AdTech - Analytics (SaaS) An opportunity for a talented and creative Data Analyst /Scientist to join a high growth ‘disruptive’ AdTech / Analytics SaaS business within a boutique (independent) digital agency – based in Central London (*Flex). Sitting within a growing Data & Engineering hub (approx. 25 people) , you’ll be a core...

  • Head of Digital

    4 days ago


    UK, UK, United Kingdom TechNET Digital Full time

    Head of DigitalMilton Keynes / Flexi Remote WorkingHighly competitive DOE salary + CommissionHead of Digital Recruitment – TechNET Digital Are you an experienced recruiter looking for the next step in your career, or perhaps already leading a team and ready for a new challenge? TechNET Digital, the digital arm of Ascent Group, is seeking a Head of Digital...


  • UK, UK, United Kingdom Publicis Groupe Full time

    Global L&D Project ManagerWood Lane, London, W12Company DescriptionPublicis Groupe UK is a marketing and digital transformation business made up of 5,000 talented and versatile people with expertise in media, creative, influence, technology and data, working across 21 agencies.Publicis Groupe UK creative agencies include Saatchi & Saatchi, BBH, Digitas, Leo...


  • UK, UK, United Kingdom RedCat Digital Full time

    Working for a huge global brand, the Digital Marketing Manager will work across all digital marketing channels to drive customer acquisition and growth.The Digital Marketing Manager will be responsible for:Delivering acquisition marketing campaigns across all ppc, paid search, paid social, display, affiliates, email and to a lesser extent OOH and offline...

  • Marketing Director

    2 weeks ago


    UK, UK, United Kingdom D&D London Full time

    The Role: Marketing DirectorThe Salary: Competitive plus bonusThe Hours: 48 Hours Per WeekLocation: FarringdonOur industry leading benefits have you covered!Industry leading pay: We value your expertise and dedication.Senior Management benefits: including bonus scheme, private medical and enhanced pension.Dine with style: Enjoy a lavish 50% discount at all...

  • Growth Lead

    2 months ago


    UK, UK, United Kingdom Harnham Full time

    GROWTH LEADUP TO £100,000LONDON - 4 DAY WORK WEEK 2 DAYS IN THE OFFICE THE COMPANYThis fitness business is going through a real period of growth, and they are now looking for a Growth Lead to accelerate this growth and take their marketing to the next level! THE ROLEAs a Growth Lead, you can expect to be involved in the following:Overseeing all digital...

  • Sales Lead

    1 month ago


    UK, UK, United Kingdom Global Leader in Engineering and R&D services Full time

    Individual Contributor Sales Leader – Medical Devices/Med Tech/Medical Equipment Manufacturer / High-tech /Life sciences .Technology Focus Areas: Engineering Services (Product Engineering) / Engineering Design / High End design consulting / Digital Design & Solutions Location: UK/GermanyQualifications:BE/MBA with at least the last 12 to 15 years selling...


  • UK, UK, United Kingdom Moburst - Growth Done Right Full time

    Moburst is a global mobile & digital marketing agency that helps companies grow their business. The most prestigious brands and startups in the world such as Google, Samsung, Discovery and Uber are leveraging our mobile & digital strategy, product, creative, app store optimization (ASO) and media services to enhance their product and maximize their KPIs.We...

  • UX Lead

    2 months ago


    UK, UK, United Kingdom rmg digital Full time

    Are you passionate about user-centric design and innovative digital solutions? I am looking for a strategic problem solver to join a leading mobile service provider, helping millions stay connected worldwide! In this fast-paced environment, you'll contribute to creating the best digital products and services for a global network of customers.Salary: Up...


  • UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Are you an experienced digital marketing professional with a passion for FMCG and a proven track record of success in eCommerce? We are seeking an exceptional UK Digital Brand Manager to drive eCommerce growth and digital activation for one of the most iconic brands in the industry.The Role:As the UK Digital Brand Manager, you will play a pivotal role in...


  • UK, UK, United Kingdom Cornerstone Global Partners Full time

    Job Description: Global Chief Technology Officer (CTO)Location: London, UKReports To: Global CEOCompany Overview:Our customer is a leading lithium battery manufacturer headquartered in the UK, committed to delivering cutting-edge battery technology solutions to power the future of energy storage and electrification. With a strong focus on innovation,...

  • Lead Econometrician

    3 weeks ago


    UK, UK, United Kingdom Harnham Full time

    Lead Econometrician Up to £70,000Hybrid - London A great opportunity to join a leading marketing agency as a Lead Econometrician THE COMPANYThe business are a leading marketing agency specialised in content creation, social campaigns and media measurement across the globe. Working with clients from various different sectors the business are now looking to...


  • UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Senior Digital DesignerNottingham: Hybrid 3 /2 (plus flexible working hours)Up to £40,000 Better Placed are delighted to be working with a well respected retail brand in their search for a Senior Digital Designer. £100+ million turnover businessContinued and sustained growth, stable and progressive position in the marketContinued investment (people,...