MMM D&A Lead, Global PN Digital Growth

3 months ago

UK, UK, United Kingdom Mars Full time

MMM D&A Lead, Global PN Digital Growth


Locations: London, New York, Tennessee


Pet Nutrition (PN) is the most vibrant category in the FMCG sector. As we work to transform this exciting category, a new program, Digital First, has been mobilized by the Mars Pet Nutrition (PN) leadership team. Digital First places pet parents at the center of all we do, while digitalizing a wide range of business process areas, and creating future fit capabilities to achieve ambitious targets in top line growth, earnings, and user centricity.

Digitizing at scale across Demand & Supply is one of the key focus areas for Digital First. The agenda requires you to demonstrate significant thought leadership, quality decision making, deep technical know-how, and an ability to navigate complex business challenges while building and leading a team of world class data and analytics leaders.

Within the framework of Digital First, a new position has been established to develop and scale Data & Analytics (D&A) products to unlock MMM potential in Mars: Global Head of Integrated MMM D&A. Reporting to the Senior Director, D&A Digital Growth, the person in this role will also be accountable to the Global MMM Product Owner and will be an integral member of the PN MMM product leadership team. This role operates on a global scale and collaborates closely with PN business team members across all departments.

What will be your key responsibilities?

  • Spearhead the D&A delivery of a comprehensive product strategy for the Marketing Mix, aligned with PN overall growth vision, priorities and goals
  • Partner with global and regional Brand and Media teams on the use of D&A products to collaboratively transform our collective capabilities and maturity, and drive a culture of data driven, informed decision-making
  • Collaborate with cross-functional teams to design and implement analytics solutions that scale and are aligned with product objectives set out in the roadmap
  • Develop and implement a comprehensive data strategy ensuring effective collection, storage, and utilization of relevant data. Contribute to the development of a sound data foundation for all growth initiatives.
  • Be laser focused on value creation and exceptional adoption of created capabilities to deliver impact/ results through routine or advanced analytics, identifying opportunities for efficiency improvements
  • Engage with internal and external stakeholders, ensuring alignment between D&A initiatives and business objectives
  • Lead a high performing D&A team, direct /dotted, and partner with other resources, fostering collaboration and skill development
  • Define and track key performance indicators (KPIs) to assess product success and impact
  • Effectively communicate data concepts to non-technical stakeholders and provide training to product teams.
  • Identify and mitigate data-related risks, ensuring compliance with data privacy regulations, and with agreed governance practices for data accuracy, interoperability, integrity and security of our data assets

What are we looking for?

  • Proven track record of leading teams to develop and implement data and analytics solutions to drive business value. Understanding of media mix, marketing attribution domains is a must.
  • Experience in delivery management of analytical products, including strength in business -to-science translation to enable partnering with Product Teams in bringing analytics products to life at scale
  • Proven ability to integrate data-driven insights into processes and decision-making.
  • Strong story-telling skills with ability to educate non-digitally savvy leadership & staff, working across multiple levels. Executive stakeholder communications experience is a plus.
  • Proven track record to get things done in a matrixed organization – including the ability to influence without authority
  • Experience in building and managing high-performing data and analytics teams is a must.
  • Experience in managing relationships with external data vendors and analytics service providers.
  • Demonstrated project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • CPG and Retailer knowledge, including knowledge of, and experience using key external third-party data sources including, first-party data, and Associates surveys

What can you expect from Mars?

  • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

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