Managing Consultant

1 month ago


UK, UK, United Kingdom DATAHEAD Full time

Marketing Mix Modelling (MMM) Analyst (Contract)

Global Marketing Agency

Location: London (Hybrid/Remote)

Contract: 8-12 weeks | £550 - £600 per day


Join a leading global marketing agency renowned for driving business success through data-driven strategies. We seek an experienced Marketing Mix Modelling (MMM) Analyst to work alongside an in-house team on high-impact marketing campaigns.


The Role:


As a Marketing Mix Modelling (MMM) Analyst, you will play a crucial role in helping clients optimize their marketing spend and improve campaign performance. You will be responsible for gathering and analyzing large datasets, developing robust MMM models, and delivering insights to stakeholders through compelling presentations.


Key Responsibilities:


  • Conduct hands-on MMM data collection, ensuring accuracy and integrity
  • Build and manage complex marketing mix models to evaluate marketing channel performance and return on investment (ROI)
  • Collaborate with internal teams to deliver actionable insights and optimize future campaign strategies
  • Present key findings and recommendations to stakeholders at all levels


Requirements:


  • Proven experience in Marketing Mix Modelling (MMM) projects
  • Strong analytical skills with a deep understanding of data manipulation and statistical techniques
  • Proficiency in using analytical tools and software for MMM (e.g., R, Python, or similar)
  • Excellent communication skills, with the ability to present complex findings clearly to non-technical audiences
  • Ability to work autonomously and manage multiple tasks within tight deadlines


Please apply



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