Senior Account Director

4 weeks ago


London UK, UK, United Kingdom We Create Popular® Full time

Senior Account Director - Influencer Marketing & Social Content Agency


About WCP


We’re a social media entertainment company, connecting creators, brands and fans.


Our agency delivers high-performance social influencer campaigns for UK and global clients as well as building social communities across YouTube and Instagram for our clients. We work in the entertainment, travel and food niches.


Our creator division 360 partners with some of the UK’s most successful social-first talent including The Nursery Nurse, Jess & Norma and The Spud Bros, covering content strategy and growth across multiple platforms, brand partnerships, visual and audio branding, live events and launching new business ventures.


We’re a fast-growing scale up with a flexible culture where high performers thrive.


About the Role


Focussing on the travel niche, you’ll be responsible for managing a multi-million pound budget of influencer marketing spend each year.

  • Creator sourcing and qualification
  • Rates negotiation
  • Contracting
  • Successful campaign delivery
  • Monthly reporting and optimisation
  • Key point of contact for both UK and US-based clients
  • Managing the junior team
  • Growing the agency division and participating in new business pitches
  • Actively connecting WCP creators with relevant brands alongside the creator partnerships team


You'll be responsible for YouTube and Instagram content strategy and delivery for our entertainment and food clients.

  • Setting the content strategy
  • Delivering regular content according to the schedule
  • Managing client approvals
  • Briefing editors and thumbnail designers
  • Co-ordinating content shoots with celebrity talent and client contacts


About You


  • You’re hungry for success
  • You’re curious and love finding solutions to problems
  • You’re data driven and always experimenting
  • You’re obsessed with virality that converts
  • You’re a storyteller by nature
  • You join the dots and often have “ah-ha” moments
  • You’re succinct, clear and warm in spoken and written communication
  • You thrive in a team in-person or remote
  • If say you’re going to do something, you do it
  • You always look for, or brainstorm the most efficient path
  • You know there’s always a faster way to achieve exceptional outcomes - and you find it
  • You take initiative, you’re optimistic and realistic
  • You’re not afraid to talk to anyone
  • You bring good news fast, and bad news faster
  • You have at least 3 years account management experience in an influencer marketing agency


Benefits


  • Hybrid or fully remote role for the right candidate
  • Direct access to the founders of the business
  • Private health care coverage with Bupa
  • Regular team social events


Salary

£55-£65K depending on experience



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