Head of Product Marketing

5 days ago

UK, UK, United Kingdom Interesting Engineering Full time

Interesting Engineering (“IE”) is a leading, global digital media publisher that covers technology, engineering, and science news. We deliver the most futuristic and cutting-edge developments in these areas to our readers and followers on social media through articles and videos.


IE’s fast-paced and collaborative international work environment celebrates quality and ethical journalism. The team includes a diverse group of infinitely curious individuals from all around the world who share a joint passion for sharing the latest and the most important info with the world, as we believe knowledge is power.


We are looking for a dynamic and experienced leader to head our Product and Marketing teams. The ideal candidate will be responsible for driving the strategy and execution of digital marketing, social media, and product design for our tech teams. This role will involve overseeing social media strategies, subscription growth, traffic management, and product development, working closely with multiple departments to ensure a cohesive and innovative approach.


This is a unique opportunity to shape the future of our digital product and marketing initiatives, leading cross-functional teams to deliver inspiring experiences for our audience.


Key Responsibilities:


  • Work with the UX, Software, and Editorial teams to enhance user journeys, improve UX flows, and ensure seamless integration of marketing strategies into the broader business initiatives.
  • Define and implement comprehensive digital strategies to improve brand visibility across all platforms, leading campaigns on Snapchat, YouTube, TikTok, Facebook, and more.
  • Directly manage the Social Media and Digital Marketing teams, mentoring and fostering collaboration to achieve business goals.
  • Oversee the creation and distribution of high-quality, engaging content tailored to our audiences, cementing our leadership in science and technology news.
  • Utilize advanced analytics to monitor performance, refine strategies, and maximize ROI and audience engagement. Develop and monitor data-driven insights to inform key decisions.
  • Design and implement cutting-edge campaigns, leveraging new creative strategies and tools to capture new audiences and engage existing ones.
  • Manage marketing and product-related budgets, ensuring efficient resource allocation for maximum campaign effectiveness.
  • Work closely with internal teams to ensure cohesive strategy execution, including product development and marketing alignment.


Requirements:


  • Bachelor's Degree in Marketing, Communications, Business, or related fields. A Master’s degree is preferred.
  • Native/Professional English language proficiency.
  • Minimum 10 years of experience in digital marketing and social media management, including 5+ years in a leadership role. Experience with successful campaigns on platforms like Snapchat, YouTube, and Facebook.
  • 4+ years of experience in product management, business development, or similar roles at digital companies. Strong expertise in UX, customer journey improvement, and product roadmaps.
  • Expertise in digital analytics, SEO, SEM, content management systems, and social media marketing.
  • Understanding of web technologies (HTML, CSS, JavaScript), familiarity with modern development frameworks and tools (WordPress, Node, React).
  • Proven leadership, strong communication skills, and the ability to thrive in a fast-paced, collaborative environment.


IE is dedicated to supporting its diverse and inclusive staff. IE urges women, people of color, armed forces veterans, people with disabilities, and gender-nonconforming people to apply. IE does not discriminate based on sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation, affectional choice, or gender identity. We recognize a person’s unique experiences as points of strength and welcome them as teammates on our team, working in service of the mission to explore and report on engineering, in whatever form it takes.

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