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Digital Marketing and Paid Media Manager

3 months ago

London, UK, United Kingdom La Fosse Full time

Job Title: Digital Marketing and Paid Media Manager

Length: Permanent

Salary: £43,000

Location: London

Working arrangements: 2 days on site

Reports: 1 – Senior Digital Marketing Executive


We are working on an exciting permanent position with a London based charity and world-renowned heritage site working on changing the perception of the organisation brand and increasing their reach in the UK and around the world.

They are looking for a Digital Marketing and Paid Media Manager to provide expert paid media input to the marketing team, ensuring their media choices are data-driven and fully integrated across channels.


Responsibilities:

  • Manage and deliver paid search activity including owning, co-ordinating and optimising paid social activity.
  • Lead innovation in digital marketing, drive performance tracking and optimisation of all paid media and facilitate the sharing of best media practice amongst campaign teams.
  • Setting strategy and optimising performance for all paid media (digital and offline) to drive ambitious reach, engagement and sales targets.
  • Working together with the Senior Marketing Manager to deliver a successful partnership with the media agency.
  • Support marketing campaign teams to deliver digital aspects of individual campaigns and run cross-product campaigns.


Ideal Candidate:

  • Experience in a Digital Marketing leadership/management position preferably in the charity sector
  • Significant media planning experience across a range of digital and non-digital channels
  • Substantial experience in creating and managing successful B2C campaigns across a variety of digital marketing channels, including digital display and programmatic, paid social and paid search
  • Previously managed media agencies
  • Experience in campaign tagging, tracking and Google Analytics
  • Experience in gathering, analysing and reporting on digital marketing data to optimise performance
  • Editorial experience across a number of platforms, with excellent and demonstrable editorial skills
  • Experienced in delivering a data-informed, test and learn digital culture


If you are interested in being part of this organisation’s journey please apply today to be considered.