Data and Tech Manager

1 month ago

London, UK, United Kingdom Annalect Full time

Annalect is the Data, Technology and Analytics division of Omnicom Group. We enable agency and client teams to deliver data driven outcomes to our clients, by providing best-in-class data, technology, and analytics solutions. Operating as a team of specialists, we work in a centralized role across Omnicom Media Group (OMG) as well as embedded in the individual OMG agency brands (e.g., OMD, PHD, Hearts & Science) and with Omnicom Group agencies beyond OMG. Annalect has grown rapidly and has established sizeable teams in most markets. For these teams, the operating model is:


Centrally: NPD, data management and extensive technical expertise to support agency-teams

Embedded in the agencies: management of client projects, sharing best practice and supporting the learning and development of our client-facing talent, as well as the clients’ themselves.


Role Overview

The Data & Technology Manager is responsible for supporting the strategic implementation of the data-driven approach to measure the success of traditional and digital marketing campaigns against client outcomes. This role involves data & MarTech design and implementation, project management, platform setup and operations, and stakeholder communication. The ideal candidate should have a strong understanding of MarTech platforms, metrics and methodologies.


Role responsibilities will include, but not be limited to:


Data & MarTech Design and Implementation

Support and manage the Data & MarTech solutions for our client, highlighting existing strengths and key opportunities to increase data-driven marketing strategies.

Idnetify, design and implement first-party, and second-party driven insights and targeting solutions for our clients

Support in pitch and scoping of projects & services to increase data-driven marketing capabilities, connecting back to client business objectives.

Conduct user testing and oversee solution roll-out.


Project Management

Scope out project-lifecycle from inception, planning, execution-and-review, working closely with the Data & Technology Director.

Manage the implementation of additional MarTech and/or data sources, enabling automation of data-driven marketing strategies.

Support in development of project vision and goals, consult on & maintain the data roadmap, and prioritize tasks and developments for data engineering and technical teams.

Responsible for the delivery on schedule for all client projects.


Platform Setup and Operations

Provide support on consulting and selection of best-in-class technology around Data Cleanrooms and CDPs (Customer Data Platform).

Lead the set up, implementation and ongoing operations of martech platforms like Data cleanrooms and CDPs

Produce performance reports and optimise performance of the platforms on a regular basis


Presentation

Lead key stakeholder meetings with agencies and clients, in relation to project delivery and progression.

Support with the creation of easily digestible monthly & quarterly business reviews for senior client and agency leads.

Distil complex data management processes and outline key successes, areas for improvement, and strategic recommendations.


Collaboration

Work with other key departments to help with project deliverables and solutions.


Skills & Experience required:

  • of three-years of data and tech management experience, working within a media-agency, vendor or client environment.
  • experience of Data Cleanrooms, DMPs and/or CDPswould invaluable
  • least two years of experience using data and insights tools to understand and/or developing effective audience strategies in digital media.


Preferable:

  • deep understanding of data management, governance principles and practice.

Understanding of media measurement techniques e.g. Attribution, Media-Mix Modelling, Brand Lift Study, etc.


Skills & Project Management

  • leadership skills. You are a passionate and motivational leader, building strong delivery and engineering focused teams.
  • and determined. You have a results-driven demonstrable record of accomplishment, managing projects from conception to completion, setting timelines and allocating resources for timely delivery.
  • to gain trust, influence and steer a wide range of stakeholders.
  • ability to work to and manage project deadlines.
  • in developing materials covering standards and working practices for all markets as a part of a community of best practice.
  • written and oral communication essential.


Other:

Previously working experience of automotive vertical desirable.


Flexible Working

We are committed to supporting and helping the Global Investment have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.


We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.


Employee Benefits

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.


Diversity

At Global Investment, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.


We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.


We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Global Investment People team.

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