Partner Marketing Manager

2 weeks ago

London, UK, United Kingdom Chesamel Group Full time

Who We Are

Chesamel delivers workforce solutions to enable business transformation. Some of the world's biggest tech companies choose Chesamel to help solve their marketing and workforce challenges. Join us today to be part of those solutions.

We deliver marketing transformation to our clients either via either:

  • embedding consultants directly with our clients to deliver exceptional integrated marketing solutions, or
  • Via our marketing hub which acts as a one-stop-shop to clients and provides fully scoped, end-to-end delivery and execution of high quality marketing campaigns across both B2B and B2C activations.

We are headquartered in London with presence in 18 countries globally.


The Team

You will be working as part of a small team of consultants embedded directly with our client delivering an integrated marketing service. Our client helps millions of organisations empower their employees, serve their customers, and build what’s next for their business, all with technology built in the cloud. Their products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. You will be embedded in a team working with our client’s priority tech partners and strategic alliance partners across EMEA.


Job description

The Partner Marketing Manager will provide marketing campaign and event management services to our client in connection with various EMEA partner marketing activities being planned with their priority technology partners across EMEA and coordinate execution with local teams.


The main responsibilities will be:


Tech Partner Engagement and Marketing Activity Development:

  • Work with top Tech Partners and strategic alliance partners (as instructed by the relevant internal team) to develop joint go-to markets (“GTM”) plans spanning the full marketing funnel of activity.
  • Liaise with regional Marketing Managers of the Tech Partners and strategic alliance partners to execute local joint marketing activities.
  • Source information about Tech Partners’ own marketing activities and ways for our client to collaborate. Prioritise the most impactful marketing activities of these and put forward budget requests for event sponsorships joint campaigns.
  • Ensure that activities are aligned with the global GTM strategies and global marketing plans
  • Support all relevant local markets to execute any marketing activities organised with Tech Partners


Event Management Services:

  • Own execution of pan-EMEA events and/or trade shows with Tech Partners
  • Negotiating and closing sponsorship agreements with the event owner and executing contracts internally
  • Supervising booth design and build at marketing events
  • Producing any collateral creation and secure brand approval
  • Managing the content, speakers and communication to clients attending
  • Following instructions regarding all correspondence for events; and arranging co-ordination of all drafting and sending of invites, confirmations, reminders, and post-event correspondence. Uploading all attendee information to Salesforce.
  • Execute smaller events for respective GTMs related to Tech Partners
  • Managing venue bookings, catering, security and admission to the events
  • Organising registration process and external communication
  • Manage the content, speakers and internal communications
  • Staffing the registration table and being present throughout all events.
  • Uploading attendee information to Salesforce and ensure a follow up

Administering the Marketing Funds for Tech Partners:

  • You will administer the Marketing Development Funds (“MDF”) funds for Tech Partners. This will include but is not limited to the following:
  • Coordinating with local markets sending out timely invitations to eligible Tech Partners to request MDF funding.
  • Prioritising the requests for approval in accordance with the priority GTMs/ Tech Partner types and regional budget allocations.
  • Ensuring that MDF funded-activities take place, the resulting pipe has been uploaded to the partner sales tool, and issue follow up reports on the results of the programme.

Tracking and reporting:

  • Regularly review past marketing activities performance in terms of engagement and relevant pipeline metrics set every quarter. Ensure all the relevant pipeline measurements and marketing activities are tracked accordingly in Salesforce
  • Provide analytical data for future prioritisation of marketing activities
  • Obtain and consolidate local annual marketing plans with priority Tech Partners across EMEA, keep an up-to-date view of upcoming activities and past results
  • Help to achieve the relevant pipeline goals through joint marketing activities

Qualifications

  • 5+ years partner marketing experience within a Tech/SaaS Cloud organisation
  • BA or BS degree preferably in relevant field
  • Familiarity with different relationship-building techniques and pipeline management

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