Global Head of Marketing
1 week ago
Global Head of Marketing
Leading marketing and growth outcomes for:
Techniche EV, automating the maintenance of electric vehicle charge points to increase uptime and improve reliability;
Urgent, managing the maintenance of critical assets for fuel retailers at over 40,000 forecourt and convenience retail sites in 30 countries;
Statseeker, driving performance of IT networks in healthcare, education, government and retail sectors worldwide
You’ll have the Autonomy, Accountability, and Responsibility to drive performance across
Primary Focus
- Design and deliver on the growth marketing strategy, such as lead generation, GTM
- strategy and market fit.
- A keen focus on establishing the GTM plan, messaging and positioning, understanding
- distribution channels for revenue realisation, and ensuring the right questions are asked
- across the business for successful GTM.
- Specialist in solution-based marketing and demand generation, such as campaign
- management.
- Deep understanding of driving success from marketing tools such as Hubspot and similar.
- Drive growth outcomes from CRM, marketing automation and analytics tools. These should
- be used well, to inform decision-making.
- Foster remarkable results across your team by being a Mentor, Coach, Leader and at times,
- a Manager.
- Capable of representing the marketing team to the business, elevating the profile of
- marketing by having a clear vision and understanding of what marketing brings to the
- business
Vital Sign’s
- Drive customer acquisition: Increase the number of new customers acquired through
- marketing efforts, measured by metrics like the number of leads generated, conversion
- rates, and customer acquisition cost (CAC).
- Enhance customer retention and loyalty: Develop strategies to nurture existing customers,
- increase repeat purchases, and foster brand loyalty, measured by customer retention
- rates, customer lifetime value (CLTV), customer value proposition (CVP) and Net Promoter
- Score (NPS).
- Optimize marketing campaigns: Continuously improve the effectiveness and efficiency of
- marketing campaigns, measured by key performance indicators (KPIs) such as click-
- through rates (CTR), conversion rates, and return on investment (ROI).• Foster strategic partnerships: Establish and nurture partnerships with complementary
- businesses or influencers to amplify brand reach and drive mutually beneficial growth,
- measured by partnership performance indicators such as referral traffic and partnership-
- generated revenue.
- High levels of sustainable engagement and success from your team.
Previous track record, built from:
- Delivering marketing activities that deliver growth for SaaS solutions is essential; this should
- be demonstrable in at least three of your previous roles.
- Experienced in marketing SaaS solutions in the key stages of growth
- International marketing experience is essential.
- Can clearly articulate marketing outcomes in a monetised way.
- Previous experience in working in a high-growth PE-backed business is essential
- Previous experience in the CMMS, Network Management or Electric Vehicle/EV charging
- points sectors would be highly advantageous.
- Being a hands-on & strategic leader. We are all Managers/Players.
Broader Responsibilities
- A member of the Operational Leadership team, reporting to Exec on marketing activity and
- effectiveness
- Co-creating the vision and marketing strategy for broader initiatives
- Share trends, insights (competitors), and market moves at a company level, on a 1/4 basis,
- that keep our market knowledge up to date.
- Overall brand ownership, design, and strategy. We recently completed a brand redesign, so
- the focus on this will be limited in the short and medium term.
- Consolidate and communicate relevant insights that determine market opportunity and
- integrate these insights into your product marketing plans. (Outside/In thinking)
- Lead a strategic and collaborative process with key stakeholders to define the CVP
- (Customer value proposition) for target audiences. You will also identify and maintain
- compelling product evidence of CVPs.
- Support the Chief People Officer in developing an Employer Brand.
- Overseeing all Marketing team output for quality and appropriateness against brief
- Owner of Marketing technology/tooling
- Desire to become a product evangelist for Urgent/Techniche EV/Statseeker
- Supplier Management, design and creative agencies
- Marketing, advertising and communications strategy lead
- Lead for Exec comms
- Copywriting and editing
- Training – marketing and communications for the rest of the business.
- Developing and coaching marketing team members’ professional skillsets
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