Email Marketing Specialist

3 weeks ago


London, UK, United Kingdom PCR Digital Full time

Marketing Operations Associate - EMEA

London - Hybrid - £250 (+Umbrella fees)

3+ month contract


Our global media client is looking for a Marketing Operations Associate to drive the execution and campaign delivery of life-cycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user life-cycle messaging tests to drive experimentation and draw from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Marketing Operations Associate maximises message utilisation while balancing the needs of users and internal stakeholders using a measured collaborative approach.


Responsibilities:

  • Build, test and deliver life-cycle messages
  • Execute messaging optimisation and best practice adoption
  • Run split and multivariate tests, ensuring test protocols are administered to minimise bias
  • Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
  • Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed


Basic Requirements:

  • 2+ years in marketing executing CRM/Life-cycle channel optimisation and insights
  • Deep experience in email, push, SMS, in-app messaging channels and platforms
  • Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
  • Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
  • Working knowledge of agile methodologies and of Jira/Confluence
  • Working knowledge of email and mobile channel best practices

Preferred Qualifications:

  • Working knowledge of SQL
  • Template scripting (e.g. AMPscript, Liquid)
  • Proficient in Salesforce Marketing Cloud, Braze, and /or other life-cycle marketing platforms, ideally certified in one main platform
  • Experience in building life-cycle user journeys
  • Working knowledge of compliance requirements


Everybody is welcome.

Diversity and Inclusion Statement. | PCR Digital

At PCR Digital, we are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment – it is important to us that our own company culture and the culture of our network is as varied and supportive as possible. We love people (it’s why we do what we do), so, regardless of background, we welcome you to work with us or apply to any of our jobs if you feel that they are right for you.

We also aim to ensure that our entire process is accessible. Please make us aware of any adjustments you may need throughout the selection, interview and general process and we will do all we can to ensure that any barriers are removed for you.



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