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Growth Marketing Manager
4 months ago
Job Title: Marketing Specialist, Retention
Client Location: London - Hybrid
Starting: ASAP
Salary/Pay Rate: £250 - £300 per day PAYE
Duration: Until 23rd March 2025
Job Description:
Our client is seeking a talented Growth Marketer to join their team to drive retention initiatives and enhance their customer lifecycle through exceptional experiences. As a Growth Marketer, you will spearhead retention strategies, optimizing customer journeys across apps and the website. Your mission is to enhance app engagement, reduce churn, and deliver impactful, data-driven campaigns that resonate with the diverse user base.
Key Responsibilities:
- Develop and execute comprehensive retention marketing strategies tailored to various user segments. Focus on enhancing value proposition, product education, and championing differentiated content.
- Utilize in-house marketing tools to plan, execute, and optimize retention campaigns. Leverage channels like push notifications, in-app messaging, email, and social media to re-engage users and prevent churn.
- Conduct rigorous A/B tests to assess the effectiveness of different retention tactics. Iterate on campaigns based on performance data for continuous improvement.
- Create and implement lifecycle marketing campaigns guiding users through onboarding, retention, and reactivation stages.
- Work closely with product teams to implement features enhancing user engagement and satisfaction. Provide insights and feedback based on customer data.
- Monitor and report on key metrics such as retention rate, churn rate, and customer lifetime value. Provide regular updates on campaign performance and impact.
- Analyse customer feedback and sentiment data to understand user preferences and pain points. Leverage insights to inform retention strategies and product improvements.
Qualifications:
- Experience in developing and launching email, on-site, and app marketing campaigns.
- Strong strategic and analytical skills, with the ability to interpret data and drive key insights.
- Proficient in project management, organization, and prioritization.
- Experience in a cross-functional setup involving product, tech, QA, program, and international teams.
- Preferred experience in retention marketing.
** This role is available until Friday 31st May **
Client Description:
Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
