Practice Manager
2 weeks ago
Job Title: Practice Manager
Location: Surrey, SW London / WFH
Type: Part time
Practice: Cataract Surgery Practice (Single Surgeon, Private Practice)
Overview:
We are seeking an experienced and dynamic Practice Manager to lead the growth of a well-established cataract surgery practice in SW London & Surrey. The ideal candidate will be responsible for driving the practice’s development, with a clear focus on marketing, operational efficiency, and patient satisfaction. The goal is to grow the practice from a current turnover of 300 procedures pa to 600 in the first year and to 900 in the second year.
Key Responsibilities:
1. Practice Development & Growth:
• Help develop and implement strategic plans to increase patient volume and revenue every 90 days.
• Expand referral networks with GPs, optometrists, and other healthcare professionals.
• Identify and explore new service lines or complementary offerings (e.g., laser treatments, private consultations).
• Monitor industry trends and local competition, and adjust strategies accordingly.
2. Marketing & Branding:
• Manage a marketing strategy that includes digital marketing (SEO, social media, Google Ads), content creation, and patient testimonials.
• Oversee online presence, ensuring the website and social media platforms are current, informative, and engaging liaising with website & advertising management company.
• Organise community outreach events or informational seminars to promote the practice.
3. Financial Management:
• Ensure financial objectives and budgets are met in line with growth targets.
• Regularly monitor practice finances, ensuring profit goals are met and expenses are managed effectively.
• Identify opportunities to improve billing efficiency and patient conversion rates.
4. Operations & Administration:
• Ensure smooth day-to-day operations, including appointment scheduling, patient management, customer sales.
• Work closely with hospital staff & PA to streamline processes and improve patient flow.
• Use practice management software to enhance patient care and practice efficiency.
• Ensure all compliance with healthcare regulations and standards is maintained.
5. Patient Experience:
• Enhance the patient journey from initial contact through follow-up, focusing on communication, care quality, and overall satisfaction.
• Gather and analyse patient feedback to continually improve service delivery.
• Introduce initiatives that increase patient retention and referrals aligned with 90 day sprints.
Key Performance Indicators (KPIs):
• Revenue Growth: Achieve turnover goals of 600 cataract procedures in the first year and 900 by the second year.
• Patient Volume: Increase new patient bookings to match surgery rate requirements (depending on starting numbers) year-over-year.
• Referral Growth: Increase referral sources by 20% (optometrists, GPs, etc.) annually.
• Marketing Metrics: Improve website traffic and conversion rates on digital campaigns (measurable through Google Analytics, social media engagement, etc.).
• Patient Satisfaction: Maintain or improve patient satisfaction scores, with a target rating of 4.5+ stars on Google Reviews.
Remuneration:
• Base Salary: £30,000 per annum (50% FTE), depending on experience plus OTA bonuses. It is expected that this will become a full time role as the targets are being met.
• Bonus Structure: Performance-related bonuses based on profit targets and meeting the surgery growth requirements
Ideal Candidate Profile:
• Proven experience in practice management or healthcare management.
• Strong marketing and business development skills.
• Familiarity with private practice financial management and KPI setting.
• Exceptional leadership and communication skills.
• Ability to work independently, take initiative, and drive results.
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