CRM Manager

2 weeks ago


UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

My client is a retailer with sustainability at their core. They are embarking of a period of growth from start-up to scale up and now is an incredibly exciting time to join the team.


The business is well funded and the team has grown significantly since their launch.

They sit in a growing and sustainable sector and contribute to a better planet.


There are exciting plans afoot and with that comes the need to hire an experienced CRM Manager as they launch a new product later this year.


The successful hire will lead CRM and email strategies to grow engagement, brand presence and drive revenue growth.


The role

  • Own and deliver a best in class email marketing strategy to enhance loyalty and improve LTV
  • Own all customer touchpoints both pre and post purchase
  • Plan and implement data capture initiatives to develop personas and targeted comms
  • Partner with colleagues in ecommerce to refine and improve the customer journey based on data driven insights
  • Monitor and report on KPIs, delivering actionable insight to inform future campaigns and optimisations
  • Take ownership of multi-channel customer messaging to improve loyalty and LTV


The person

  • Someone with a combination of analytical skills, creativity and a deep understanding of CRM.
  • Proven experience delivering highly segmented and personalised CRM campaigns
  • Enjoys working in a fast paced environment and isn’t afraid to get their hands dirty
  • Strong communication skills and an eye for detail


For much more information please apply immediately.


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