Digital Strategist

4 weeks ago

Birmingham UK, West Midlands, United Kingdom Jones and Palmer Full time

Role Overview:

As Lead Digital Strategist, you will spearhead the growth and development of our digital ecosystem, bringing a blend of technical know-how, creativity and strategic acumen to the table. You will be instrumental in enhancing our clients’ digital communications strategies, guiding our internal teams while working within the Client Services department to refine and promote our digital products through a comprehensive campaign led offering.

We are looking for someone who is passionate about stories, someone who creates solutions through a business-first lens to enable clarity, improved perceptions that align with our clients' wider strategy, vision and goals. Through your own research in collaboration with our communication consultants you will uncover challenges and opportunities, developing a roadmap to help realise near term objectives and long-term business goals.


Key Responsibilities:

Digital strategy

  • Develop and implement digital strategies that align with our clients’ goals, demonstrating measurable KPIs.
  • Provide leadership and direction to our teams on digital storytelling, guiding creatives, web developers and programmers in project execution.
  • Stay updated with industry trends and apply best practices in digital marketing and product development.
  • Deliver presentations and reports to stakeholders on digital strategy and progress.

Grow the existing digital offer with existing clients

  • Assess the clients’ digital maturity and then assess the effectiveness of their current communication ecosystem.
  • Identify clients' opportunities and barriers for success.
  • Identify ways to enhance and deliver more value to key stakeholders.

Develop the digital offer for new clients

  • Support the pitching process.

Identify areas of growth for the offer

  • Collaborate with sales teams to assess digital product suitability, identify market opportunities, and creatively execute campaigns.

Collaborate on JP's digital marketing strategy

  • Enhance our digital marketing efforts, including social media presence and digital campaigns.
  • Develop your personal brand to promote JP digital corporate communications.


Skills and Attributes:

We are looking for a diverse set of skills that span across technical knowledge, creativity, analytical ability, and strategic planning.

  • Proven experience in a digital leadership role, with a portfolio that demonstrates expertise in digital marketing, strategy and account management.
  • Good understanding of web development principles, and digital marketing tools. (No requirement for programming skills.)
  • Excellent communication and presentation skills.
  • Ability to think critically and strategically, with a strong focus on results.
  • Expertise working collaboratively across departments.
  • Degree level education ideally in Marketing, Business, or related field; a Master’s degree is an advantage.

These skills should enable you to effectively plan, execute, and optimise marketing strategies across digital channels to achieve the desired business outcomes.

We are looking for a personable individual who is ego free and who works collaboratively with the wider team. You will be proactive and able to lead by example whilst bringing energy and determination to every task. You will have the ability to communicate passionately and with authenticity as well as providing engaging and thought-provoking solutions and recommendations for our clients and the team. You set the bar for high quality work, with a reputation for always delivering excellence.


What we Offer:

  • A dynamic and creative work environment in a forward-thinking company.
  • Competitive salary and benefits package.
  • Opportunities for personal and professional growth.
  • Quarterly offsite days to explore and debate industry trends
  • Commitment to mental health and wellbeing - JP has partnered with TELUS Health to provide a unified wellbeing platform for our colleagues.
  • Company celebrations
  • 26 days holiday (including Christmas shutdown) and bank holidays
  • Flexible working
  • Hybrid working


About Jones and Palmer Limited:

At Jones and Palmer, we are not just about making things look great. We aim to truly understand and develop corporate narratives for our clients while enhancing communications through creative and digital excellence. We’re now looking for an entrepreneurial Lead Digital Strategist to enhance our digital offering.

Since 1906 we have been telling our clients’ stories. Our purpose is helping people make good long-term decisions, by making business understandable, through memorable storytelling.

This is a fantastic opportunity to be a part of our award-winning independent agency based in the Jewellery Quarter in the heart of Birmingham. Working together with colleagues from across the business, we partner with listed companies who operate across the globe, ranging from blue chip FTSE100 enterprises to private companies, on how to communicate with their stakeholders through reporting and a wide range of communication platforms.

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