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Marketing Manager – Luxury Industry

4 months ago

London, UK, United Kingdom Aston Fisher Full time

Marketing Manager – Luxury Industry


We are seeking a highly motivated and creative Marketing Manager to join our team, based in London. This individual will work to develop and execute strong creative marketing strategies and campaigns that maximise reach and engagement with a cohesive narrative across all digital and physical customer touchpoints. This role requires a deep understanding of the brand and customer mindset, with a creative and innovative approach driving long-term strategies and building brand equity.


The ideal candidate will have a strong background in marketing and a proven track record of executing successful consistent creative, that is produced to elevate our visual identity. Strong analytical skills, creativity, and a passion for innovation are essential. Experience in digital marketing, social media management, and content creation is highly desirable. This role offers great growth opportunities within this rapidly expanding brand. You will have the chance to lead a team of talented marketing professionals and make a significant impact on the brand's success.


Responsibilities:

  • Lead and optimise strategy, team, reporting and budget for all marketing channels with the aim to test, optimize, and scale channels for growth efficiency.
  • Develop and manage a global marketing calendar, working to build key moments along with brand and product launches, that resonate with the customer.
  • Execute annual, seasonal and monthly marketing strategies. This includes initial marketing concept, goals and objectives, creative briefs, through to timelines, budget, and execution across touchpoints.
  • Own and lead relationships with internal stakeholders and external agencies to create and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.
  • Deliver exceptional creative which supports the direction and key stories for the brand.
  • Work with photography and post-production resource to create high quality, inspirational and accurate content.
  • Work with key stakeholders to ensure brand look and feel is consistent across all channels.
  • Drive consistent revenue growth and develop strategies that will delight, attract, nurture and retain customers.
  • Conduct market research to identify consumer trends, competitor activities, and new opportunities for growth.
  • Analyse marketing data and key performance indicators to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
  • Identify, cultivate and maintain meaningful and positive long-term relationships with a broad spectrum of key online influences/bloggers/publications/industry peers.
  • Responsible for internal and external communication, ensuring that all messaging aligns with the company's brand and values.


Person profile - capabilities, proficiency, experience:

  • Strong, demonstrable background in digital design or similar creative field.
  • Proven experience in marketing, preferably in the luxury industry.
  • Proficiency in both English and French is favoured.
  • Art directing and photography shoot experience with an appetite for beautiful creative solutions.
  • Knowledge in campaign management across multiple marketing channels.
  • A track record building and delivering successful integrated marketing plans in high-growth environments.
  • Analytical and commercially astute, you will produce insights and actions on the back of regular analysis and reports.
  • Deep understanding of the current digital landscape across social, content and publishing.
  • Expert communicator and relationship builder, you will share findings/learnings/insight across various stakeholders.


Working arrangements:

  • Reports to: Group CMO
  • Full-time, permanent
  • Working from the offices in London
  • Hybrid working arrangement