PR Specialist

2 months ago

Southampton UK, Hampshire, United Kingdom GARMIN LIMITED Full time

PR Specialist

Office Based - Southampton

£35,000 per annum


About Us

Here at Garmin, we love what we do - fuelling people's passions for fitness monitoring, sports timing, mapping and management, driving and/or sailing while using GPS to navigate the world. Our people truly enjoy bringing our products to the world and everyone one of us feels part of a global success story which has grown tremendously over the past few years.


The Role

Working with the PR Manager, you will be responsible for running the press office, launching new products and PR campaigns to media, and proactively landing stories in key media titles to maximise earned media coverage


Key Duties & Responsibilities;

  • Successful management of press office output, ensuring proactive and reactive opportunities are utilised
  • Build and maintain excellent relationships with key specialist and consumer media, increasing share of voice in key print, digital and broadcast media
  • Supporting with local content creation (press releases, bylines, comments, campaign briefs)
  • Supporting the PR Manager in building annual, quarterly, and project/launch PR plans, delivering against the business objectives
  • Ensure effectiveness and efficiency of all PR activity, reporting to the wider business and supporting with ad-hoc reporting requests
  • Deputise for the PR Manager where required
  • Supporting Segment Marketing Managers on evaluating and activating sponsorship and ambassador opportunities for PR purposes
  • Managing award submissions and licensing across all categories
  • Support the PR Manager on daily duties where required, including day-to-day admin tasks
  • Supporting with budget management, raising PO’s and invoices
  • Maintain a good level of professional knowledge of PR (inc. news, key competitors, cultural insights, industry standards & trends, etc.).

Build and maintain an excellent knowledge of Garmin products, the Garmin brand and the markets we serve


Education & Experience;

· Experience in a similar PR role, agency experience desirable (4+ years)

· Experience in crisis communications is desirable

· Experience in building creative campaigns for consumer media

· Experience in consumer products desirable

· Must be a confident communicator and presenter, with excellent verbal, written, and presentation skills

· Capable of applying logic and reasoning to all aspects of work

· Excellent project management and organisational skills with the ability to multitask in a busy environment

· Be exceptionally proactive, reliable, responsible, and accurate with strong attention to detail

· Excellent interpersonal and relationship development skills

· Demonstrate initiative, flexibility, and resourcefulness

· Has a passion to succeed, a positive attitude and a team player

Has a solid understanding of the overall media landscape, understanding what makes a good news story, and possess existing media relationships across consumer and segment media


What we can offer you;

Private Medical & Dental

Enhanced Holidays, including birthday and work anniversary days

Company Events

Product Discounts

Employee Assistance Program

Enhanced Pension

Hybrid Working Model (2 days from home per week after probation)

Experience with a global brand

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