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Influencer Marketing Business Director

4 months ago

London, UK, United Kingdom Ultimate Asset Full time

Business Director – Client Services (Influencer Marketing)

Salary: £60 - £70K base + benefits

Hybrid Working

Location: London or Manchester

Type: Full-Time


My client is a leading influencer marketing creative agency dedicated to creating engaging creative work for global blue-chip brands. My client’s innovative approach and strong relationships with influencers enable us to deliver exceptional results for our clients. We are seeking a dynamic and experienced Business Director specialising in client services to manage a premium retained account.


Job Overview: The Business Director – Client Services will be responsible for overseeing and nurturing a high-value retained account within the agency This role requires a strategic thinker with extensive experience in client relationship management, influencer marketing, and campaign execution. The ideal candidate will possess excellent account management, client management and process framework skills as well as a deep understanding of the digital marketing landscape and excel at delivering exceptional client service and results.


Key Responsibilities:


Client Relationship Management:

  • Act as the primary point of contact for the client on this account.
  • Build and maintain strong, long-lasting client relationships based on trust.
  • Understanding the client’s needs and objectives to provide strategic recommendations.
  • Ensure client satisfaction by delivering high-quality services and results.
  • Diplomacy and negotiation skills


Strategic Planning and Execution:

  • Oversight and management of client campaigns and working closely with Project Management to deliver creative work
  • Proactive management / optimisation of client’s campaign work in terms of results, upsells, and inventory tweaks
  • Oversee the planning, execution, and optimisation of influencer marketing campaigns.
  • Coordinate with internal teams to ensure campaigns are delivered on time and within budget.
  • Deliver weekly and monthly reporting of campaign statistics


Team Leadership:

  • Lead and mentor a team of account managers and other client service professionals.
  • Foster a collaborative and high-performance team environment.
  • Provide development and mentorship opportunities to enhance team skills and capabilities.


Commercial Acumen:

  • Identify opportunities for account growth and upselling additional services.
  • Collaborate with the sales team to support new business pitches and proposals.
  • Stay informed about industry trends and emerging opportunities in influencer marketing.


Operational Excellence:

  • Ensure all processes and procedures are in place to deliver consistent and efficient client service.
  • Maintain accurate and up-to-date documentation of client interactions and campaign activities.
  • Excellent attention-to-detail
  • Customer-service orientated behaviours in terms of looking to create a smooth operational landscape for clients
  • Implement best practices and processes as well as effective client communication.


Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 6+ years of experience in client services, account management, or business development within the digital marketing or influencer marketing space.
  • Proven track record of managing high-value accounts and delivering successful marketing campaigns.
  • Strong understanding of influencer marketing, social media platforms, and digital advertising.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong leadership and team management abilities.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Highly organised with exceptional account handling and project management skills.