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Email Marketing Manager

2 months ago

London, UK, United Kingdom Inventum Group Full time

Email Marketing Manager


London - Hybrid


Please apply if you have experience in Financial Services, Insurance or Automotive sectors.


Ideally experience in Salesforce Marketing Cloud or Eloqua, Hubspot, Dotmailer.


Power BI and/or Snowflake experience could also be useful.


This role will deliver market-leading customer communications and campaigns across the entire lifecycle, from prospect conversion to customer renewal and advocacy.


Responsibilities:


  • Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.


  • Being the Email ‘expert’ for the Marketing team; ensuring campaigns are best-in-class, and futureproof and upskilling others in campaign management.


  • Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation


  • Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.


Experience Needed:


  • Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.


  • At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.


  • Experience of directing and managing agency support.


  • Excellent written and spoken communication skills.


  • Experience of preparing and managing budgets.


  • Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.