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Senior PPC Executive

4 months ago

London, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Senior PPC Executive


Company Overview: A leading digital marketing agency committed to driving measurable results for our clients through strategic online advertising. With a focus on innovation, collaboration, and performance, we deliver tailored PPC solutions that help businesses achieve their objectives and maximise their ROI. Join our dynamic team and be part of shaping the future of digital advertising.


Position Overview: We are seeking a highly skilled Senior PPC Executive to join our team. The Senior PPC Executive will be responsible for managing and optimising PPC campaigns across various platforms, with a focus on driving traffic, leads, and conversions. The ideal candidate will have a deep understanding of PPC advertising, strong analytical abilities, and a proven track record of success in driving results for clients.


Responsibilities:

  • Develop and implement PPC strategies across platforms such as Google Ads, Bing Ads, and other relevant channels.
  • Conduct keyword research, ad copy creation, and campaign setup to ensure optimal performance and alignment with client objectives.
  • Monitor campaign performance metrics such as CTR, CPC, CPA, and ROAS, and proactively optimise campaigns to improve results.
  • Utilise bid management tools and optimisation techniques to maximize campaign efficiency and effectiveness.
  • Conduct A/B testing and implement data-driven insights to continuously improve campaign performance.
  • Collaborate with cross-functional teams, including account management, creative, and analytics, to ensure alignment and campaign success.
  • Stay informed about industry trends, platform updates, and best practices in PPC advertising.
  • Provide regular reporting and insights to clients, highlighting campaign performance and opportunities for optimisation.
  • Mentor and train junior team members, providing guidance on best practices and campaign management techniques.


Qualifications:

  • 1+ years of experience in PPC advertising, with a focus on campaign management and optimisation.
  • Proven expertise in managing PPC campaigns across platforms such as Google Ads and Bing Ads.
  • Strong analytical skills and ability to derive actionable insights from campaign data.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
  • Detail-oriented and organised, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
  • Google Ads and/or Bing Ads certification(s) preferred.
  • Experience with Google Analytics or other web analytics platforms is a plus.