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Staff Writer

4 months ago

London, UK, United Kingdom Ink - we are travel media Full time

About Ink:


Ink has been in business for 29 years and is the world’s leading travel media company. We work with the largest travel media brands and airlines globally. In 2019 we became part of Stagwell, a Nasdaq traded company founded in 2015. Ink’s headquarters is in London, and we have global offices in Miami, Singapore, and Kuala Lumpur.


Ink has been recognised with numerous awards including Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across industry events in the Americas, Europe and Asia.


Stagwell was founded in 2015 with the aim to bring together a collaborative group of pioneering and successful marketing and media digital-first agencies.


About the role:


Ink Studio is looking for a Staff Writer with experience writing, editing, and commissioning persuasive copy for digital, print and video. The workload will be varied and fast paced and will include everything from social campaigns to display ads, print advertorials to video scripts, tech explainer docs to pitch presentations. We need to see a portfolio of commercially savvy copy for a broad mix of outputs and a positive can-do attitude. You will be based in our West London head-office and report to the Creative Director.


Responsibilities:


  • Work with key stakeholders producing dynamic, engaging advertising campaigns for clients.
  • Writing persuasive, target market-related copy that adheres to established brand voice, tone, and guidelines.
  • Commission, edit and sub scintillating copy of various lengths for numerous formats.
  • Use different writing styles to appeal to different demographics.
  • Apply advertising techniques to boost brand awareness, like promotions and competitions.
  • Research clients, their competitors, and their target audiences.
  • Handling multiple client accounts, working on several campaigns at once, sometimes under pressure and often to tight deadlines.
  • Support and manage junior copywriters.


Essential requirements:


  • 3+ years experience in a creative agency or similar setting.
  • Experience writing for multiple brands and a dedication to best-in-class content.
  • Strong critical thinking, and problem-solving skills.
  • Familiarity with best social advertising copywriting practices.
  • A portfolio of social posts showing copy written for a diverse range of audiences.
  • Ability to write good, clear copy in a variety of styles, with accurate spelling and grammar.
  • Self-motivation, flexibility, stamina, and the ability to adapt.
  • Confidence, enthusiasm, resilience, and determination.
  • Commercial awareness with the ability to understand the target audience.
  • An interest in popular culture, new trends and styles.
  • Good research, admin, IT, proofreading, and time keeping skills.


Bonus:


  • Familiarity with online paid advertising (e.g Facebook Creative hub, Google Studio).
  • Track and report on social media insights (traffic, engagement, shares, conversion rates).
  • Additional languages (especially Spanish, French, and German)
  • Working knowledge of SEO, analytics tools, and keyword research.


What Ink can offer you:


We know that we are nothing without our people and that they determine the journey we are going on together. We have an environment which facilitates growth and learning through curiosity and a desire to be the best we can.


In addition to a truly collaborative environment, we are pleased to offer benefits including 25 Days Annual Leave, Ink Rewards via Reward Gateway, Competitive Pension Scheme, Cycle to work scheme, Season Ticket Loans, Free refreshments daily and regular social events We also have two wellbeing days per year for people to use for whatever helps them to feel well, in addition to annual leave and bank hols, plus the Thrive app.


Equal Opportunities:


Ink is committed and proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organisation.