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Experiential Marketing Account Manager

2 months ago

Marlow UK, Buckinghamshire, United Kingdom BWP Full time

Salary: £32k+ (dependent on experience)


You’re an Experiential Marketer who’s spent the past 4 years supporting with the end-to-end delivery of experiential activations that excite consumers and delight clients.


Not only are you full of creative ideas, but you’re also detail-oriented and capable of managing the entire campaign process; from pre-event planning and logistics to on-the-day management and delivery.


You’re a hands-on, team player looking to play a pivotal role in a small but mighty Experiential team that deliver headline-grabbing events and activations for clients such as IKEA, Wines of Lisboa and a host of shopping centres.


Whether you’re a Senior Experiential Account Executive looking to take the next step up the career ladder, or an Experiential Account Manager looking to use your skills on some new clients, BWP are interested in your application. Find out more…


What is BWP and why should I work for the agency?


BWP is an award winning destination marketing agency. We elevate brands with impactful, creative strategies that bring people to places to achieve commercial growth. Our integrated marketing campaigns supports the growth of brands like Trafford Centre, Gravity, Dalton Park, IKEA and Livingston Designer Outlet.

All our employees enjoy the standard benefits you’d expect - a competitive salary (in this case £32k+); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:

  • Bespoke Personal Development Plans and the mentoring and support you need to pave your way to Senior Experiential Account Manager and beyond.
  • Hybrid working – everyone at the agency enjoys three days collaborating and building strong working relations with colleagues in our new Marlow town centre offices (Monday, Wednesday & Thursday) and two days working from anywhere.
  • Company bonus scheme (discretionary) – if BWP does well, so do you. Our Account Managers can receive up to 6% of annual salary as a bonus.
  • A culture of appreciation, reward, and recognition with monthly and quarterly awards and celebrations.
  • Company wellbeing programme including a free counselling service as needed.
  • A busy social calendar with regular company socials
  • The opportunity to join one of our Action Groups – DE&I, Climate, CSR or our Social Committee – and positively influence not only agency life but also the wider community we live and work in.

What do Experiential Account Managers at BWP do:


Our Experiential Account Managers are responsible for the seamless project delivery and implementation of insight-driven, creative experiential activations that engage and excite clients and consumers alike. This includes:


  • Campaign project management – ensuring that no balls are dropped, all committed timings, budgets and deadlines are met, and the quality of activations is to a high standard.
  • Supplier and logistics management - maintaining our database of potential suppliers; researching, negotiating terms and costs, quoting, purchasing and booking everything needed to deliver our activations
  • Pre-event campaign delivery - working closely with internal marketing, creative and PR teams, as well as external suppliers, to find new ways to engage the target audience then develop and produce experiential marketing activations per the agreed strategic direction.
  • On the day campaign delivery – being a calm and supportive presence on activation day(s), training and working closely with external promotional staff and talent, to ensure the smooth running of activities and events.
  • Client management – being a key point of contact for your client, managing their expectations (rather than agreeing to unrealistic requests) and building strong, productive relationships with high levels of mutual trust and respect.


You’ll be managing and delivering smaller scale campaigns from end to end with minimal input from senior team members, as well as supporting our Experiential Account Director with large scale campaigns.


What do I need to showcase in my CV to stand out?


We're looking for a multi-skilled experiential marketer with 4+ years of similar agency experience. Experience delivering activations in the retail, fashion and/or lifestyle sectors will also stand you in good stead


We’re looking for someone who:

  • Has hands-on experience of experiential marketing and has been taking the lead on small scale activations and events for clients
  • Is capable of producing client-worth work with little or no amends from an Account Director.
  • Isn’t afraid to challenge clients or briefs. Enjoys pushing boundaries and finding new, creative ways of doing things (embodying our value Brave).
  • Is focused on delivering razor sharp results and tangible outcomes, and making a positive impact on our clients, colleagues and the wider community (embodying our value Impactful).
  • Wholeheartedly loves Experiential Marketing. Works hard to deliver results and is enthusiastic about creating an environment where you, and your colleagues, thrive (embodying our value Passionate).
  • Is fun, friendly and driven to use your heart as well as your head (embodying our value Human).
  • Can be office-based in Marlow three days a week (Monday, Wednesday, and Thursday).

I’m interested. What happens next?

If this sounds like the role for you and you tick our ideal candidate boxes, we welcome your application.


If we agree you could be the newest member of the team, we’ll be in touch to invite you to a Teams interview. Nail that interview and you’ll be invited into the office to meet a few more of the team you’ll be working alongside. Wow them, and the job’s yours.


Please note, we’re aiming to appoint the right candidate to start as soon as possible; therefore, applications will be considered as they are received. We typically respond to all applicants within two weeks of applying.