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Group Marketing Manager

3 months ago

Royal Sutton Coldfield UK, UK, United Kingdom SF Recruitment Part time

Job Description: Group Marketing Manager


Location: Sutton Coldfield


Role Type: Full-time, Office-based


Working Hours: Monday to Friday, with occasional weekends


Position Overview: We are seeking a passionate, creative, and experienced Group Marketing Manager to lead our dynamic Group Marketing Team. This role is pivotal in driving brand awareness and revenue across our diverse portfolio of hotels and ensuring a consistent and engaging guest experience.


Key Responsibilities:


• Develop and execute comprehensive marketing strategies for our four hotels.

• Enhance brand visibility and loyalty through targeted marketing initiatives.

• Lead and mentor a marketing team, including a full-time marketing executive and a part-time marketing assistant.

• Plan and manage campaigns for key hotel offerings: accommodation, dining, spa, weddings, meetings, and events.

• Supervise content creation across various channels: social media, email, website, digital and offline advertising, and print materials.

• Manage website development to optimize customer journey, booking experience, and revenue.

• Direct digital marketing efforts, including SEO and paid advertising.

• Oversee the marketing budget and measure ROI of major campaigns.

• Administer the email marketing system for effective guest communication.

• Maintain brand consistency and guest-friendly print materials throughout the hotels.


Qualifications:


• Substantial experience in a senior marketing role, preferably within the hospitality sector.

• Academic background in marketing.

• Proven success in developing and implementing marketing strategies.

• Strong leadership abilities to inspire and guide a team.

• Excellent communication and interpersonal skills.

• Analytical acumen to interpret market trends and data.

• Proficiency in digital marketing and social media platforms.


Benefits:


• Private healthcare.

• Complimentary leisure club membership; discounted for family.

• Increasing holiday entitlement with service.

• Company reward scheme for outstanding performance.

• Discounts at our hotels, spas, restaurants, and special events.

• Employee assistance program.

• Electric car scheme via salary sacrifice.

• Free onsite parking.

  • • Meals provided during shifts.