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Digital Marketing Manager
3 weeks ago
The People Of: Digital is partnered with a forward-thinking, online retailer that is currently investing heavily to digitally advance the business. Our client is a longstanding omnichannel retailer with aggressive growth targets. As well as the PPC Manager as part of the scope of work we are working on we are also recruiting four other digitally focussed positions including Senior Digital Marketing Manager, Senior Data & Insight Manager, Customer Data Analyst and an SEO & Content Manager.
The PPC Manager will have responsibility for the performance of the PPC channel, including Pmax, Shopping Demand Gen and Keyword activity via Google and Bing. They will also support other paid media activities with the internal digital marketing team and 3rd party agencies including Paid Social, Display and Affiliates.
Ideal Candidate:
- 3-5 years PPC management experience, ideally in a retail organisation or within Agency working on D2C accounts
- Highly analytical with a strong understanding of tracking to ensure measurement accuracy
- Experience in GA4
- Knowledge of attribution and how this can be implemented effectively across channels to maximise budget
Summary:
This opportunity is based outside Leeds city centre and is just about walkable from the train station. Easily commutable by car from surrounding areas including Huddersfield, Bradford, Wakefield, Sheffield, Harrogate, York and other areas across Yorkshire. Easily commutable across Leeds.
This role benefits from hybrid and flexible working.
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