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Digital Marketing Manager

3 months ago

UK, UK, United Kingdom Hamlyn Williams Full time

Job Title: Digital Marketing Manager

Location: London / Remote



Overview:

Are you looking for a career where you can have unlimited earnings? Maybe your current role has left you feeling like you’ve hit a ceiling? If you are driven, money motivated, and competitive - Hamlyn Williams has the career for you Join us on our journey – where we are actively reinvesting in our people and striving every day to make HW the best place to work.


Our journey began in 2011, and, over the past 12 years we have grown to service our core industries of Financial Services, Life Sciences, Engineering, and Professional Services globally, with over 100 recruiters based out of our offices in London, New York, San Diego, Amsterdam, and Cardiff.


Our vision is to ‘be the ones to beat’ in everything we do. From our market knowledge and customer service to our commitment to developing the next generation of leaders, we don’t settle for good enough. This ensures our drive is relentless, success is celebrated, and legacies are created.


Due to exceptional growth and expansion, Hamlyn Williams seeks a dynamic Digital Marketing Manager to manage our marketing function. This role is pivotal to our ambitious global marketing strategy, designed to elevate our people, brand, and services. The ideal candidate will lead a comprehensive marketing program, mentoring the team and collaborating with key internal and external stakeholders to drive business growth and maintain our high-performing, transparent, and people-centric culture.

We will be seeking a marketing professional with experience within Demand Generation activities.



Key Responsibilities:

  • Marketing Strategy Development: Design and deliver a global digital marketing strategy aligned with key business objectives. This includes selecting the channel mix, managing budgets, and utilizing technology and content for B2B, B2C, and employer brand marketing.
  • Content Marketing: Take strategic ownership of our brand’s content marketing efforts. Collaborate with the Content Executive to execute strategies across all external channels, including research, measurement, optimization, and improvement.
  • Data Utilization: Leverage existing customer data for automated lead nurturing, retention, and up-selling, enhancing customer journey and engagement.
  • Campaign Management: Create and execute engaging campaigns to generate leads and improve commercial results. Coordinate online and offline customer journeys to acquire and nurture leads.
  • Performance Optimization: Use data tracking and analysis to optimize campaigns. Assess content quality, audience effectiveness, and emerging trends to enhance marketing efforts.
  • CRM and Automation: Monitor and improve CRM performance. Manage key digital projects such as website launches, marketing automation setups, CRM lead tracking, and AI implementations.
  • Customer Insights: Identify customer needs and optimal segmentation to align account-based marketing efforts across the business.
  • Supplier Management: Manage relationships with key suppliers, including website providers and project-based agency support.
  • Team Development: Lead the learning and development initiatives for digital marketing skills across the department and wider business.
  • Networking and Trend Analysis: Stay updated with the latest marketing trends and technologies. Network and build business cases for future investment based on industry insights.



Requirements:

  • Experience: Proven track record in driving and nurturing leads in a digital marketing role.
  • Collaboration Skills: Excellent at managing internal teams and third-party agencies.
  • Technical Knowledge: Strong background in demand generation, PPC, SEO, social media, CRM, ABM, and customer journey management.
  • Strategic Thinking: Ability to prioritize tasks and align daily activities with broader business objectives.
  • Creativity and Analysis: Highly creative with strong analytical skills. Up to date with the latest marketing trends and technologies.
  • Holistic View: Maintain an overview of all group marketing within sister companies of Hamlyn Williams



Apply today