European CRM Campaign Manager

4 weeks ago


London, UK, United Kingdom Aquent Full time

The EMEA Campaign Manager is a key role to stepchange transformation around marketing personalisation, with the mission to drive growth through digital channels using our CRM.


In partnership with the Online Acceleration team in the EU, the EMEA Campaign Manager will be responsible for managing program timelines, building and sending marketing emails, and reviewing campaign performance for Europe.


The role will work within our Content Studio with both internal and agency teams to bring our email marketing campaigns to life.

Ultimately they will be the final stage of email marketing campaigns we send across Europe.


Principal Duties and Responsibilities


  • 60% Building & Deploying Email Campaigns
  • The main responsibility for the Campaign Manager will be building and sending emails using Salesforce Marketing Cloud, as well as data capture mechanics (e.g lightboxes).
  • The individual will receive campaign assets from our agency or internal partners and build the email campaigns within the Marketing Cloud. The individual will then work with internal partners to link assets to appropriate site destinations, add appropriate tagging for analysis, select the desired audiences and send the campaigns. Once sent, the individual will monitor the campaign for any irregularities and report back the send status.
  • This campaign manager will primarily support European email marketing but also support other regions.​​

15% Project Management

  • With the scale of our program, the individual will have to work with key stakeholders to manage timelines. The individual must be able to juggle multiple campaigns and set priorities though they will have the assistance of our agency and internal teams.

15% Campaign Analysis

  • The Campaign Manager will occasionally be asked to report back on campaign performance to market leads. These requests will usually fall on our analytics team though some simple requests such as reporting campaign engagement (open, click-through, and unsubscribe rates) will come to this individual to assist in developing marketing strategies for both regional teams and local country leads.

10% Campaign Strategy

  • As an email expert, this individual will be asked for their guidance in developing email strategy.
  • The individual should feel comfortable suggesting the use of high performing campaigns or avoiding low performing campaigns. They should also feel comfortable suggesting ways to adjust campaign creative for better performance for both regional teams and local country

Education/ Experience Requirements


Required Qualifications:

  • Bachelor degree or equivalent
  • Minimum of 2 years experience building emails within Salesforce Marketing Cloud

Preferred Qualifications

  • Experience with SQL to generate send audiences
  • Experience with Adobe creative suite
  • Experience with HTML
  • Experience with AMPscript

Salesforce Marketing Cloud Email Specialist Certification


Expected Areas of Skills/Knowledge/Abilities

  • Proven record of using Salesforce Marketing Cloud to send email campaigns
  • Experience selecting send audiences and basic data table management
  • Knowledge of email marketing best practices and reporting
  • Knowledge of digital strategies and trends
  • Strong initiative and results oriented
  • Ability to manage ambiguity and thrive
  • Strong Project Management skills
  • Team player with strong interpersonal skills, particularly with diverse cultures


Leadership Competencies

  • Business/Global
  • Planning / Priority Setting
  • Effective Execution
  • Functional Competencies
  • Brand & Equity Management - Effective Insights
  • Integrated Marketing Communications (IMC) – Digital Marketing Strategy & Media
  • Business Strategy short-term and long-term digital marketing effectiveness

Working Relationships (Key partnerships and reporting relationships)


  • Works with other CRM specialists
  • Works with external agencies


This role is open for a limited time only shortlisted candidates will be contacted asap



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