Digital Marketing Specialist

1 week ago


UK, UK, United Kingdom Pearson Locke Solicitors Full time

Job Overview: As an IT Specialist with a focus on Social Media Marketing at Pearson Locke Law, you will play a pivotal role in managing both our our social media presence. This position requires a proficient blend of technical expertise and creative marketing skills, specifically tailored for the dynamic environment of a modern law firm.

Key Responsibilities:

IT Responsibilities:


Social Media Marketing Responsibilities:

  • Strategy Development: Lead the creation and execution of social media marketing strategies that align with our firm’s objectives, focusing on brand visibility and client engagement.
  • Content Creation: Work collaboratively with the marketing team to design and produce engaging content suitable for various platforms including graphics, videos, and written posts. Ensure content is fine-tuned for maximum engagement and conversion.
  • Analytics and Reporting: Utilize analytics tools to assess the effectiveness of social media campaigns, track performance metrics, and derive actionable insights to guide future marketing efforts.
  • Paid Campaign Management: Plan and execute paid advertising campaigns across social media platforms. Continuously monitor and adjust budgets to maximize return on investment.
  • Community Interaction: Engage with our audience by responding to queries and fostering a vibrant online community. Keep a pulse on platform trends to harness insights that could influence broader business strategies.
  • Trend Monitoring: Stay abreast of the latest developments in social media and digital marketing to ensure our approach remains innovative and competitive.

Qualifications:

  • Proven experience in social media marketing, preferably in a legal or professional services environment.
  • Strong technical skills, with a solid understanding of network infrastructure, data security, and software troubleshooting.
  • Creative and strategic thinking in digital marketing, with a track record of increasing online engagement and brand awareness.
  • Excellent communication and collaboration skills, capable of working effectively in team settings and independently.

Why Join Us? At Pearson Locke Law, you’ll contribute to a forward-thinking team that values innovation and effectiveness. This role offers the opportunity to blend technical acumen with creative marketing strategies, making a direct impact on the firm’s growth and client engagement.

This version aims to clarify the responsibilities and add structure to the description for better readability and impact.



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