Market Research Orchestrator
1 week ago
To conduct and coordinate market research projects providing strategic insights in response to franchise business questions and in collaboration with Business Insights Managers ensuring projects are delivered in a complaint manner for HP UKIE. Proactively provide innovative project ideas to enhance market understanding and product performance tracking. To coordinate the non-trial activity and market research projects ensuring compliance with review and approval process towards all organisational stakeholders in HP UK&IE.
Primary Market Research Execution:
Co-ordination of all research instruments for primary market research in UK & Ireland:
- Work in collaboration with Insights Managers to understand franchise business questions or market research needs.
-Propose innovate market research methodologies to ensure insights are generated
-Providing lists of HCPs, Reps to agencies
-Co-ordination and validation of screener and discussion guides/questionnaires
-Engage with external vendors to ensure optimal implementation of MR projects
Local Market Research SOP Management:
-To review and classify projects as per SOP
-Coordinate projects, including corporate projects, ensuring compliance with review and approval process to ensure all projects follow the required approvals from start to finish
-Seek input from Business Insight Managers to understand franchise priorities and business objectives ensuring the project delivers to meet business needs and highlights recommendations
-Conductor of market research at local level, Ensure Non-Trial Activity and Pharmacovilagence process is adhered.
Requirements
- Experience of conducting/commissioning market research and aware of different approaches
- Knowledge of market research/NTA requirements for compliance
- Growth mindset
- Proactiveness
- Business and commercial acumen
- Organizational, analytical and process skills.
- Team player
- Project Management skills
- Negotiation skills
- Strong interpersonal skills
- Excellence at cross functional teamwork
- Excellent networking and influencing skills.
- Business planning expertise
- Ability to manage complex projects within department and cross functionally
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