Consumer Strategist Lead
1 week ago
Job Title: Consumer Strategy LeadLocation: Hybrid in Basingstoke- 2-3 days in the officeCompany:A Global Pharmaceutical Company.This organisation is committed to improving health and well-being by combining empathy, innovation, and a deep understanding of the people it serves. With a global workforce dedicated to advancing meaningful solutions, the company strives to create life-enhancing experiences, broaden understanding of disease, and support communities through purposeful work and engagement.Role Overview:The Consumer Strategist plays a pivotal role in placing consumers at the centre of the business. This involves developing a deep understanding of consumer behaviours, attitudes, and unmet needs, identifying the real problems to solve, and shaping experiences that are intuitive, relevant, and genuinely improve people's lives. In close partnership with brand teams and cross-functional colleagues, the role helps embed a consumer-first mindset across the organisation while strengthening capabilities along the way. The remit spans the Northern European Hub, which includes the UK and Nordic markets.Key ResponsibilitiesBuild a comprehensive understanding of consumers within cardio-metabolic health (Obesity & T2D) through segmentation, personas, detailed consumer journeys, and ecosystem mapping.Develop a long-term (5-year) consumer engagement strategy for the obesity area.Lead the planning, execution, and ongoing optimisation of consumer campaigns across the most relevant channels by:Partnering closely with the media agency on campaign planningCollaborating with creative agencies to guide development of campaign assets, adapt global content for local use, and create impactful local materialWorking alongside legal and regulatory teams to ensure all content complies with local requirementsWorking with BI&A teams while maintaining ultimate accountability for campaign measurement, monitoring, and continuous optimisationCollaborate with internal cross-functional partners (Marketing, Market Research, Digital, Sales, Medical Affairs, Legal) and external stakeholders (agencies, vendors) to ensure clarity, alignment, and seamless execution of consumer initiatives.Build consumer-centric capability within the wider team by demonstrating processes, tools, and techniques designed to prioritise consumer needs.Monitor external trends and adjust strategies as needed.Qualifications & ExperienceBachelor's degree10+ years of experience in consumer marketingExperience within a healthcare/pharmaceutical settingStrong leadership abilities with a track record of building, motivating, and guiding high-performing teamsDeep knowledge of consumer data, insights, and planning toolsExperience collaborating with media, creative, and research agenciesHigh proficiency in analysing marketing data and generating actionable insightsExcellent communication and interpersonal skills, with the ability to simplify and communicate complex conceptsStrong project management skills, able to manage multiple initiatives in a fast-paced environmentResilience and experience driving consumer-focused transformation within a healthcare setting
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Consumer Engagement Strategist
2 weeks ago
Basingstoke, United Kingdom CK Group- Science, Clinical and Technical Full timeCK Group are recruiting for a Consumer Engagement Strategist (cardio-metabolic health) to join a company in the pharmaceutical industry on a contract basis for 12 months. Salary: £29.68 - £38.72 per hour PAYE Consumer Engagement Strategist Role: Build understanding of the consumer within cardio metabolic health (Obesity & T2D) through segmentation,...
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Consumer Strategist Lead
2 weeks ago
Basingstoke, United Kingdom Planet Pharma Full timeLocation: Hybrid in Basingstoke – 2-3 days in the office Company: Global Pharmaceutical Company. A global workforce dedicated to advancing meaningful solutions, creating life-enhancing experiences, broadening understanding of disease, and supporting communities through purposeful work and engagement. Role Overview The Consumer Strategist plays a pivotal...
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Consumer Engagement Strategist
3 weeks ago
Basingstoke, United Kingdom CK Group- Science, Clinical and Technical Full timeCK Group are recruiting for a Consumer Engagement Strategist (cardio-metabolic health) to join a company in the pharmaceutical industry on a contract basis for 12 months. Salary: £29.68 - £38.72 per hour PAYE Consumer Engagement Strategist Role: Build understanding of the consumer within cardio metabolic health (Obesity & T2D) through segmentation,...
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Consumer Engagement Strategist
2 weeks ago
Basingstoke, United Kingdom CK Group- Science, Clinical and Technical Full timeCK Group is recruiting for a Consumer Engagement Strategist B2B to join a company in the pharmaceutical industry on a contract basis for 12 months. Salary: From £25.60 to £34.14 per hour PAYE Consumer Engagement Strategist B2B Role: Build understandiNg of the consumer within the B2B space; segmentation, personas, landscape, ability to operate &...
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Consumer Strategist- Neuroscience
1 week ago
Basingstoke, United Kingdom Planet Pharma Full timeJob Title: Consumer Strategist–Neuroscience Location: 2-3 days in the office in Basingstoke Company: A Global Pharmaceutical Company. This organisation is committed to improving health and well‑being by combining care, innovation, and a deep understanding of the people it serves. Teams work to deliver impactful solutions, enhance disease understanding...
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Basingstoke, United Kingdom Planet Pharma Full timeA global pharmaceutical firm is seeking a Consumer Strategist to lead consumer engagement strategies. This mid-senior level role focuses on consumer marketing within cardio-metabolic health, requiring over 10 years of experience in a healthcare/pharmaceutical setting. Responsibilities include developing comprehensive consumer strategies, executing campaigns,...
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Consumer Engagement Strategist, Neuroscience
3 weeks ago
Basingstoke, United Kingdom CK Group- Science, Clinical and Technical Full timeCK Group are recruiting for a Consumer Engagement Strategist, Neuroscience, to join a company in the pharmaceutical industry on a contract basis for 12 months. This role is based in Basingstoke 2/3 days per week, with the rest home working. Salary: From £29.68 ph to £38.72 ph PAYE Consumer Engagement Strategist, Neuroscience Role: Build understanding of...
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Consumer Engagement Strategist, Masterbrand
3 weeks ago
Basingstoke, United Kingdom CK Group- Science, Clinical and Technical Full timeCK Group are recruiting for a Consumer Engagement Strategist, Masterbrand to join a company in the pharmaceutical industry on a contract basis for 12 months. Salary: From £29.68 per hour, PAYE Consumer Engagement Strategist, Masterbrand Role: Develop the strategy & pull through of Masterbrand. Own the planning, execution, and optimisation of masterbrand...
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Consumer Engagement Strategist
2 weeks ago
Basingstoke, United Kingdom Proclinical Staffing Full timeLocation: Basingstoke, UK (Hybrid) Contract Type: 12-Month Fixed TermRoles: 5x HCAre you passionate about putting consumers at the heart of healthcare innovation? We’re looking for a Consumer Engagement Strategist to lead therapy-specific initiatives. This role spans the UK and Nordic markets, driving strategic consumer engagement across a dynamic and...
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Consumer Engagement Strategist
1 week ago
Basingstoke, United Kingdom Proclinical Staffing Full timeLocation: Basingstoke, UK (Hybrid) Contract Type: 12-Month Fixed TermRoles: 5x HCAre you passionate about putting consumers at the heart of healthcare innovation? We’re looking for a Consumer Engagement Strategist to lead therapy-specific initiatives. This role spans the UK and Nordic markets, driving strategic consumer engagement across a dynamic and...
