Content Strategist
2 weeks ago
About UsGizmo is an AI startup on a mission to make learning so easy that anyone can learn anything. We're building Duolingo for Anything - a platform that uses gamification and social mechanics to make learning fun and effective.With over 1.5 million monthly active users and $5M in annual recurring revenue, we're already one of the fastest-growing startups in the UK. Well funded with $22M in Series A, Gizmo has achieved 10x growth in the past year, and we're now positioned to scale to $25M ARR by 2026 while expanding our market leadership into the US.The RoleYou will be the creative engine driving high velocity, US-focused video ads that convert. This role sits at the crossroads of paid social, AI video production, and constant experimentation. You will ideate, script, produce, and iterate ads that directly improve ROAS, CPI, and hook rate across Meta, TikTok, and other paid channels.This is a hands on, performance driven role. You will work with AI tools, UGC creators, and freelance editors while collaborating closely with the Growth Manager to keep the paid pipeline full of new and continuously improved creative.Key Responsibilities Creative Strategy and ProductionProduce 5 or more new ad concepts per week and 20 or more hooks per weekShip 20 or more finished video ads weekly, including self produced and freelancer deliveryUse AI tools such as Sora, Veo, Midjourney, and Runway to build scalable video assetsWrite scripts, hooks, angles, headlines, and narrativesExperiment with UGC, humour, TikTok native and emotional storytelling, skits, and mixed media AI formatsBuild and maintain a creative testing roadmap with fast iteration speedPipeline OwnershipManage freelance editors and UGC creators including hiring and trainingCoordinate shoots both remote and London basedDevelop repeatable creative workflows and pipelinesWork towards fully owning the creative production flywheel end to endData and PerformancePull and interpret your own creative performance dataAnalyse hook rate, click to conversion, CPI, and ROAS to form hypothesesScale winning concepts and kill or iterate quickly on underperforming workWhat You Bring Proven track record producing high performing ads in SaaS, apps or consumer brandsSelf-starter with a maker mindset. We're looking for individuals with startup experience.Portfolio/work examples featuring AI generated video ads and performance focused creativeExperience supporting significant ad spend, at least 50-100k USD per month and ideally moreExperience with AI video and creative tools such as Sora, Veo, Midjourney, and RunwayHigh autonomy, curiosity about new formats and tools, and a scrappy approach to executionCultural fluency: you understand what resonates online with Gen Z and young adults in the United States including memes, pacing, creators, and internet humourComfortable switching between fast and rough tests and more polished productionWhy Join UsHelp shape the creative engine of one of the fastest growing startups in the UKWork with cutting edge AI tools and new storytelling formatsHigh autonomy with direct impact on paid growth resultsOpportunity to build a creative function and team from scratchBenefitsHighly competitive salary Share options - you'll own a piece of what you're buildingPrivate health insuranceHybrid working model with 4 days in our London, Shoreditch office.
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