Senior CRM Executive

5 days ago


London, United Kingdom Hays Full time

Your new companyAn innovative, fast-growing health and beauty scale-up is seeking a Senior CRM Executive to join their expanding team. Backed by leading investors and operating at the intersection of tech, wellness, and personal care, this business is revolutionising how customers experience skincare, haircare, and health solutions.Your new roleAs Senior CRM Executive, you'll play a pivotal role in shaping and delivering CRM strategies across multiple brands. Working closely with cross-functional teams, you'll lead lifecycle marketing initiatives that drive acquisition, engagement, and retention. This is a unique opportunity to influence CRM strategy across three distinct business units, each with its own customer journeys and growth potential.Key responsibilities:Plan and execute multichannel CRM campaigns (email, SMS, direct mail) across the full customer lifecycleDevelop segmentation strategies and dynamic content to enhance engagement and loyaltyMonitor campaign performance, analyse data, and optimise through A/B testing and a test-and-learn approachCollaborate with design, copywriting, and product teams to deliver compelling, on-brand communicationsSupport key growth projects including new product launches and site enhancementsWhat you'll need to succeed:3+ years' experience in CRM or lifecycle marketing, ideally within DTC, subscription, or beauty/wellness sectorsHands-on experience with CRM platforms (Braze, Klaviyo, Salesforce, Iterable) and analytics toolsStrong analytical skills with a proven ability to derive actionable insights from dataExcellent project management and stakeholder engagement skillsA passion for customer experience and driving long-term loyaltyWhat you'll get in return:Competitive salaryHybrid working (3 days in office, 2 remote)25 days holiday + bank holidaysHealthcare cash plan, cycle-to-work scheme, and wellbeing initiativesDiscounted products and referral bonusesWhat you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk



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