Learning Marketing Manager

OverviewWorking at AtlassianAtlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.This role is remote however the candidate will need to be based in PolandResponsibilitiesWe're looking for a B2C-savvy marketer with hands-on experience in Experience Marketing for SaaS-based learning programs (learning paths, courses, credentials). You know how to engage diverse learning personas and drive adoption, engagement, and certification at scale.What You'll DoOwn the StrategyBuild and execute annual and quarterly marketing strategies for Learning & Credentialing, aligned to business and learner goals.Lead GTM for new courses, credentials, and recertification launches.Develop full-funnel campaigns with clear goals, segmented audiences, tailored messaging, and measurable outcomes.Continuously refine segmentation using behavioral, demographic, and performance data.Integrate Learning campaigns into broader customer journeys in partnership with internal marketers and PMMs.Drive Post-Sales SuccessChampion customer success marketing, adoption, and user enablement programs.Market to enterprise, mid-market, and SMB segments with a proven B2C approach.Craft persona-driven strategies for end users, admins, power users, and execs.Create Compelling ContentWrite crisp, conversion-focused copy for email, landing pages, social, paid ads, and in-product placements.Tailor storytelling to learning personas and journey stages to boost engagement and retention.Maintain brand voice while optimizing for performance.Grow the PipelineDesign campaigns to acquire and nurture new learners across organic, paid, email, and in-product channels.Guide learners through progressive learning paths toward certification.Target high-value and underserved cohorts with smart segmentation.Promote the PortfolioPartner with PMM to articulate the value of our learning and certification offerings.Elevate the brand as a core part of the customer and community experience.Boost Engagement & RetentionBuild gamified learner journeys that drive milestones and ongoing progress.Activate behavior-based nudges and content triggers with the Learning product team.Design re-engagement programs for at-risk or lapsed learners.Lead Cross-Functional CollaborationBe the marketing lead for Learning, aligning product, content, community, lifecycle, and sales enablement.Drive internal readiness and campaign briefs to amplify Learning across all touchpoints.Evangelize learning and credentialing within the company.Measure & OptimizeDefine and track KPIs for campaign performance, learner growth, and certification rates.Use behavioral and cohort data to sharpen segmentation and messaging.Run A/B and multivariate tests to optimize journeys and conversions.Translate insights into higher-impact campaigns.QualificationsExperience marketing SaaS-based learning programs (e.g., learning paths, courses, credentials).Deep understanding of learning personas and archetypes, and how to market to them effectively.Experience with gamification strategies and milestone-based learning journeys to encourage learner momentum.Familiarity with cohort testing, segmentation, and performance analysis to refine marketing and messaging.Strong ability to align marketing outcomes with learner behavior and overall business goals.Familiarity with LMS platforms, certification software, or self-service learning models.Benefits & PerksAtlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .About AtlassianAt Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.To learn more about our culture and hiring process, visit go.atlassian.com/crh .