Marketing Manager

3 days ago

Cardiff, United Kingdom Biocatalysts Ltd Full time

We are seeking a dynamic Director of Marketing & Applications to join our BioProducts Division. This is a senior leadership role responsible for shaping our strategic marketing direction and driving market-led innovation across diverse business areas, including baking, food processing, beverages, life sciences and fermentation services. As the guardian of our value proposition, you will lead the Marketing and Applications teams, ensuring that customer insights translate into compelling strategies, products, and communications. Strategic Marketing & Value Proposition
Develop and execute strategic marketing plans to strengthen market positioning.
Drive data-based decisions for product development and rationalization.

Marketing Communications
Lead marketing communications strategy to ensure consistent messaging and brand identity.
Manage campaigns, collateral, and digital content to support sales and brand awareness.
Guide the Applications teams to generate insights that inform marketing and product strategies.
Partner with R&D and technical teams to deliver market-led new product development.

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