IT Sales Specialist

IT Sales Specialist | Subject Matter Expert & Sales EnablerCompetitive OTE £70k-£90k | Technical Expertise Meets Commercial ImpactAbout Focus GroupWe're a £1bn technology provider serving 30,000+ UK businesses with comprehensive IT managed services, cloud, cyber security, telecoms, and mobile solutions. With 1,300+ employees across 20 offices, we're one of the UK's fastest-growing technology companies.Our IT Sales Specialists are critical to our success, they ensure our sales teams can confidently position complex solutions and win business against strong competition.The RoleYou'll be the go-to authority for out IT & Cyber product area, supporting our sales teams to hunt down and identify opportunities, shape compelling solutions, and close complex IT deals.What You'll Be DoingProduct Expertise & Thought Leadership:Act as the subject matter expert for all IT & Cyber product area's (e.g., cloud solutions, cyber security, managed services, Microsoft 365, backup/DR)Maintain cutting-edge knowledge of product features, benefits, competitive positioning, and market trendsStay ahead of industry developments, vendor updates, and emerging technologiesShare best practice strategies and playbooks with sales teamsPeer-review proposals, documentation, and technical content for accuracyChampion your product area across the business, building confidence and capabilitySales Enablement & Support:Partner with Account Managers and BDMs to qualify opportunities and shape solutionsJoin customer meetings, presentations, and demonstrations to articulate product capabilitiesTranslate complex technical features into clear business benefits that resonate with decision-makersHelp craft tailored proposals and solution recommendations based on customer needsSupport objection handling by providing technical evidence and competitive positioningWork with Customer Engagement teams to identify upsell and cross-sell opportunities within existing accountsCommercial Impact:Identify customer needs and develop solutions that maximize account growth potentialSupport the sales cycle from qualification through to close on complex opportunitiesCollaborate with pre-sales, technical teams, and delivery to ensure solution feasibilityContribute to sales enablement initiatives by sharing insights and market intelligenceSupport the achievement of team and individual revenue targets through expert guidanceEssential: IT Product KnowledgeThis role demands technical depth in IT solutions with a clear understand the products you're selling at a level that builds credibility with technical and business stakeholders. 3+ years experience in IT managed services, cloud, cyber security, or infrastructure solutions (MSP environment highly desirable) Deep product expertise in at least one area: Microsoft 365/Azure, cloud migration, cyber security (firewalls, EDR, SIEM), backup/DR, network infrastructure, managed services Proven ability to translate technical capabilities into business value for non-technical audiences Understanding of competitive landscape - can position Focus Group solutions against alternativesAdditional Essential SkillsCommunication & Presentation:Exceptional ability to present to both technical (IT managers, CTOs) and non-technical (CFOs, MDs) audiencesStrong written communication for proposals, technical documentation, and email correspondenceCollaboration & Influence:Natural collaborator who works effectively across BDE, account management, customer engagement, and technical teamsInfluence decision-makers through expertise and insight rather than authorityPatient coach who enjoys sharing knowledge and developing othersCommercial Mindset:Target-driven and motivated by contributing to revenue achievementSelf-motivated and resilient under pressureUnderstands the sales process and where technical expertise adds most valueDesirable:Relevant vendor certifications (Microsoft, Cisco, VMware, Fortinet, etc.)Pre-sales or sales engineering backgroundExperience in cyber security frameworks (ISO27001, Cyber Essentials, NIST)Background working in fast-paced, target-driven IT sales environmentsUnderstanding of ITIL, service delivery, and managed services modelsTrack record of exceeding new business targets or KPIs in a technical sales roleTurn your IT expertise into commercial impact. Apply now.Focus Group is committed to diversity and inclusion. We welcome applications from all backgrounds and will provide reasonable adjustments during the recruitment process.Focus Group Ltd is committed to protecting all personal data in accordance with GDPR. All employees share responsibility for data protection. Report any concerns to your manager or Data Protection Officer.