Head of Marketing

**Our Client**

Our client is a rapidly growing, cutting edge and innovative start-up, in its first exciting round of fundraising, urgently looking for their Head of Marketing to build and deliver the UK ATL and digital strategy.

**The Role**

This is a unique opportunity for a highly talented, self-motivated marketer to take ownership of the end to end planning and execution of digital & ATL campaigns as the team and product proposition continue to grow and develop.

As the first marketing hire of an early-stage startup, this role requires wearing multiple hats and directing multiple streams.

Ideally, they are looking for someone who can drive and deliver under Communications and Brand Marketing functions.

As a well-funded startup, they are prioritizing speed over extreme frugality and expect the Head of Marketing to get things done through trusted external collaborators i.e. agencies, freelancers, part-time roles.

**Key Responsibilities**

**Campaign management**
- Develop and manage the B2C marketing strategy of aiming to rapidly build market share by driving customer acquisition and increasing customer retention through digital & ATL activity
- Develop and manage end-to-end influencer campaigns focusing on the UK region including framing the campaign strategy, curating talent, negotiating rates, managing contract development, influencer relations and measurement
- Management of a mixed channel budget with agreed acquisition and ROI targets
- Meet targets for weekly and monthly acquisition performance, including reporting and analysis
- Use data analysis to providing recommendations and drive future digital & ATL marketing initiative
- Build & maintain a network of influencers, talent and tastemakers across the UK region to create partnership opportunities for the business and help them leverage emerging trends
- Develop direct relationships with digital agencies, including negotiating costs to maximize profitability
- Work directly with Google, Facebook, TikTok & Instagram and other external parties to drive efficiency and harness their technology as effectively as possible
- Work directly with ATL and OOH external parties to drive efficiency and harness their technology as effectively as possible
- Manage primary online and offline acquisition channels including ad networks, paid search, social, programmatic, ATL and OOH marketing activity
- Manage the creative development and execution of marketing assets, including testing and optimisation, this may involve direct management of internal and external design resource
- Manage the conversion funnel, including planning, coordinating and executing AB/MVT testing to ensure effectiveness of campaigns
- Perform relevant research to understand the industry, their customers and competitors
- Manage digital data flow between our client and external partners with an understanding of tracking/pixels/cookies and the ability to brief development teams
- Maintain full awareness and understanding of appropriate legislation for relevant media channels and ensure activity is fully compliant with legislation
- Maintain advanced industry knowledge and full awareness of our client's direct and indirect competitors.

**Skills/experience required**
- 5-7 years Digital Campaign Management, including ROI based performance marketing, specifically within the influencer marketing industry
- 2-3 years ATL campaign management, including ROI based performance marketing.
- Thorough understanding of all digital channels (including mobile) and their potential impact as an acquisition and retention tool
- Experience in developing and executing media plans supported by strong creative execution
- Ability to manage campaigns from beginning to end, including forecasting and performance analysis
- Strong understanding of digital tracking, measurement and reporting tools - ability to analyse digital campaigns and draw out actionable insight
- Understanding of usability and design principles to feed into testing of creative and landing pages
- End to end understanding and track record of setting up, managing and meeting clear ROI targets across ATL, OOH, paid search, social and programmatic
- Experience in directly managing and working with media, marketing and creative agencies
- Excellent written and verbal communication, Excel and PowerPoint presentation skills. Solid attention to detail
- Strong understanding of current online marketing concepts, strategy and best practice
- Team Working skills - the ability to build relationships internally and externally. Experience working with internal and external agencies
- Previous budget management experience
- Confident, with strong initiative and ability to work with mínimal supervision
- Strong organizational skills and experience of balancing multiple projects as one

**The Benefits**

A salary of up to £80,000 plus the opportunity to play a key part in the development of this very innovative organization.