Head of Performance Marketing
6 days ago
**£Highly Negotiable depending on experience + Excellent Benefits**
**Wiltshire, commutable from areas such as: Swindon, Newbury, Andover & Marlborough**
This is an exciting and rare opportunity to join a hugely successful, friendly and supportive organisation with a wonderful reputation as their new Head of Performance Marketing. With a focus on digital marketing - paid search & CRO, this is a fantasticchance for you to use your extensive skills and experience within a well established & fast growing consumer business.
**Your role will involve**:
- Coaching, developing and managing a team of specialists to optimise performance marketing, including customer acquisition, customer retention, and conversion rate optimisation across all marketing channels and mediums
- Using best practice digital and analogue techniques and methodologies, recruit the maximum number of new customers possible within the business allowable cost per new customer:
- Analogue channels to include optimising the use of display and insert advertising in print media, cold list direct mail and third party collaborations
- Digital channels to include organic and paid search, social media, display and any other method of economically finding potential customers.
- Ensuring a market leading customer experience on the website. Driving a culture of consistent testing and learning to optimise user journeys with relevant personalised content, seeking to improve conversion across all devices and for all customer cohorts/journeys
- Ensuring that the required reporting and analytics are in place to facilitate full evaluation of all campaigns and test programmes, and provide business wide sales forecasting built around customer metrics
- Proven leadership skills and a track record of driving revenues and best practices in a B2C environment
- Significant knowledge and track-record of successfully executing performance marketing campaigns at scale
- A track record of managing teams, budgets and resources in a fast moving environment
- Ability to utilise external agency expertise to meet strategic priorities, ensuring effective direction to meet specific objectives within the agreed budget
- The ability to build strong relationships at all business levels, up to C-level
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